AVALA Media

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industry
Industry Healthcare & Cosmetics
Location
Location Germany
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Mirko Kunkler
Online-Marketing & E-Commerce Manager

Company

AVALA Media GmbH is a marketing and communication agency supporting clients selling cosmetics, dietary supplements, and medical devices. For over a decade, AVALA Media has offered its clients customized, targeted marketing solutions.

AVALA’s expert team accompanies their clients through every step, from concept and product development to final, online product sales through online platforms like Amazon.

Status Quo

Due to domain-specific terms available for dietary supplements, cosmetics, and medical devices, finding suitable keywords for scientific product names can prove quite challenging.

Additionally, it is important to consistently maintain and verify large inventories of products, some of which are difficult to promote profitably.

Lastly, the optimization of multilingual Amazon Advertising campaigns provides challenges which cannot be overlooked. Even with expensive advertising, these challenges can often reflect on stagnant sales. Setting up campaigns and constantly monitoring, optimizing, and adjusting ads takes a tremendous amount of time – the very thing every business owner values most.

AVALA Media GmbH was looking for a solution that would:

  • Find keywords easier
  • Simplify overseeing many different products
  • Optimize multilingual campaigns on Amazon
  • Maintain profitability of product advertising campaigns

Cooperation

Adspert has been optimizing Amazon Advertising campaigns for AVALA Media GmbH since December 2018. In this time, Adspert has achieved double-digit percentage savings in Cost Per Conversion by generating hundreds of keywords and making thousands of bid changes.

Adspert is now actively optimizing Amazon Advertising accounts for AVALA Media GmbH in Germany, Spain, France, Italy, and the United Kingdom. The optimization of multilingual Amazon Advertising campaigns posed a challenge for AVALA Media GmbH prior to the use of Adspert. To demonstrate Adspert’s effectiveness, here is a comparison of AVALA’s British campaigns before (28.09.2018-05.12.2018) and during (06.12.2018-05.04.2019) their time with Adspert:

415,941977-7%+28%
Bid AdjustmentsKeywordsACoSConversions per Day

What AVALA Media GmbH says

Mirko Künkler, AVALA Media GmbH Online Marketing & E-Commerce Manager, has the following to say after seeing the impact of their partnership with Adspert:

“In order to address the challenges we faced, we not only increased our staff, but also sought SEM support from certified agencies. However, even working with different agencies did little to improve our results.

“Working with Adspert has had a significant positive impact on our Amazon Advertising campaigns. We have seen a reduction in CPCs and a better cost of sales ratio (ACoS). We are now able to meet targets for cost-intensive product campaigns and can optimize them quicker than ever. It also saves us a lot of time and allows us to monitor our ads more efficiently.

“On a satisfaction scale of 1-10, we would rate Adspert as a solid 8. Three words that come to mind when thinking about Adspert? Performance-driven, competent, solution-oriented!”

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