Amazon Advertising Glossary of Metrics & Essentials

Amazon Advertising Glossary of Metrics & Essentials

Amazon Advertising Glossary of Metrics & Essentials In recent years, Amazon has not only expanded its position as a sales platform but has also strengthened its role as an advertising platform. It’s not without reason that Amazon Advertising is now on a par with...
Profit is the new ACoS

Profit is the new ACoS

Ever since we started offering Amazon Advertising support back in spring 2018, we always go through the same conversation with customers who are interested in having their Amazon Advertising optimized with us – what are the goals they want to achieve, what...