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So far adspert has created 133 blog entries.

Prepare Yourself for the Holidays

By | 2017-01-18T10:20:32+00:00 December 14th, 2016|Blog|

Search Engine Watch published an interesting article where they provide with five tips in order to prevent SEM fires during the holidays. Read the article, follow the advices and do it manually or just move to Adspert. Our Christmas gift to you: We will implement the tips and more in your 30 days free trial. [...]

14 Tasks to Find the Right CPC Bid for Every Keyword

By | 2017-01-18T10:20:32+00:00 May 12th, 2015|Blog|

At our daily job as bid management experts, we talk to many SEM managers, and we can approve confidently that there are specific tasks to master the challenge of finding the right CPC bid for every keyword.   It all comes down with a complex process of five steps: 1. Acquire data, 2. Identify opportunities, [...]

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Target the Right Audience by Using Keyword Matching Options

By | 2017-01-18T10:20:32+00:00 March 8th, 2015|Blog|

You’re pretty sure you’ve identified the right keywords for your products. However, your conversion rate is stagnating and you’re paying a fortune for clicks. Somehow, the clicks seem to have no effect. There’s no increase in sales or brand awareness or whatever target you’ve set for that AdWords campaign. And you’re wondering. Do you recognize yourself?   If [...]

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The Only AdWords Christmas Checklist You Need

By | 2017-01-18T10:20:33+00:00 October 7th, 2014|Blog|

Christmas is just around the corner. Seriously? Yes, I also can’t help it but be astonished how this year has passed in a flash. It’s really about time to create sophisticated AdWords campaigns to boost your Christmas sales. We’ve compiled the only checklist you need to make yourself a present this year.   Written for [...]

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Google AdWords Posts We Loved in September

By | 2017-01-18T10:20:33+00:00 September 30th, 2014|Blog|

With Google AdWords having lots of updates, there are blog posts published to inform our industry. The truth is it can be exhausting to keep up with what’s new and important. Enter Adspert’s AdWords round-up, where we share some blog posts that we’ve actually read and think are important for you to read as well. [...]

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The Secret Ingredient to Being a Marketing Expert

By | 2017-01-18T10:20:33+00:00 September 23rd, 2014|Blog|

What does it take to be a successful marketer that is different from those trailing behind their competitors? We’ve talked to many marketing experts, and can approve confidently the one secret ingredient helping them reach their business goals.   In today’s vast and complex marketing world, it’s not surprising that people are looking for a [...]

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Data-Backed Tips for Running Google AdWords Accounts of Any Size

By | 2017-01-18T10:20:34+00:00 September 16th, 2014|Blog|

When it comes to growing your business with Google AdWords, we believe that any company -- no matter which size or budget -- can be successful. Working with small and medium-sized businesses and some of the world’s largest advertisers, we uncovered benchmark data advertisers can use to measure their current campaigns, or review them to [...]

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Had a Busy Summer? Catch Up on the 4 Hottest AdWords Posts of August

By | 2017-01-18T10:20:34+00:00 September 9th, 2014|Blog|

Another month has come and gone. At Adspert, that means we have published a lot of new content revealing SEA best practices. I wanted to make sure you weren’t missing out on that great stuff. That’s why this blog post offers a roundup of our 4 posts of August. Take a look and catch up [...]

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COO Corner: Stephanie Richter from Adspert on How to Found A Start-up

By | 2017-01-18T10:20:34+00:00 September 3rd, 2014|Blog|

Every beginning is not difficult. At least that’s true for start-ups that are founded based on lateral thinking. As an incorporator myself I’ve compiled 5 golden rules to help you keep a cool head and focus on what you love: turning unique business ideas into success.   1. If your mother doesn’t understand your product, [...]

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The Definitive Guide to Lose Money on Your AdWords Account

By | 2017-01-18T10:20:34+00:00 August 27th, 2014|Blog|

After handing out tips on how to make money from PPC week after week, it’s time for the counterpart: The questions is, how do you lose money on your AdWords account? Learn about the big “don’t you ever do this” strategies, so you can ensure you never use them. 1. Nonspecific Business Goals If you [...]

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