The way we buy has changed dramatically from ten or even five years ago. Long gone are the days when people would spend hours in the mall, hitting store after store to find something that they want to buy. So if people don’t shop in physical stores all that much, where do they shop?
The stats might be able to offer us an answer. According to researchers, 63 percent of shopping journeys start online. That means that customers have begun choosing a faster and more comfortable shopping experience. But the change in our buying habits also triggered a shift in marketing strategies. If businesses wanted to survive in this new era of online shopping, they had to take their ads from commercials. And move them to the virtual world, and this is precisely what happened.
There are many reasons why small businesses gave up traditional methods of advertisement in favor of digital ads. Still, the main one is that digital ads can be seen by more people, therefore bringing in more significant revenue. But, there are plenty of digital advertising strategies and methods. Today we are going to introduce you to PPC campaigns.
What Is PPC?
PPC stands for paid-per-click, and this means that you have to pay a fee for your advertisement. The cost that is required is a CPC, more commonly known as a cost-per-click fee. The cost-per-click is not set in stone. The variation in pricing depends on the competition that you have for the specific space that you would like to be taken by your advertisement.
With this method, you can strategically place your ads at the top of the search results in a search engine. The fee will be collected only when an internet user clicks on your ad.
PPC ads can appear all over the internet. Most commonly, you can see them on the search engines that people use daily, such as Google, Bing, or Yandex. For example, if you search for the term glasses, the first results that will appear on any of these search engines will be the sponsored ads, and only afterward will you get the organic search results. It is also quite likely that the sponsored ads will come from local businesses trying to sell their glasses.
Now, of course, PPC ads can essentially show up on all kinds of websites, including social media platforms, where they can appear throughout a person’s feed, or on the sides of the page. So no matter where you go if you’re on the internet, you will see some sponsored ads.
PPC or SEO
Although having a good SEO position is essential, having profitable PPC campaigns is just as important. If not more so, and the reason is relatively straightforward. Organically getting on the first page of the search engine can take quite a lot of time. Because, on most search engines, you need to build a great quality score. That means you need to improve keyword and ad relevance, landing page experience, and of course, the expected CTR (click-through-rate).
With PPC, you can start your campaigns and see positive results in a few days. It depends on the niche you’re marketing in and on how well the ad was made, even in a few hours. Doing well on your PPC campaigns and building well-researched ads will also lead to a good quality score. Good quality score come lower bids.
Many other pros come with PPC marketing campaigns. First of all, you can target your ads based on location, keywords, interests, and demographics. This extremely targeted strategy helps your ads reach your niche market, and this means that you can start customizing your ads to fit your buyer persona.
You can try the retargeting strategy, which essentially means that you’re trying to lure back the leads that have left your website without making any purchases. Not only this, but PPC can be tracked, and this shows which ads are producing revenue and which ads you should drop or invest less in. This also means that PPCs are very cost-effective because you can control how much you want to invest in an advertisement, and you can experiment with the bids until you find something that brings in enough sales, without making you spend a ton on money.
How to Launch a Successful PPC Campaign?
While PPC campaigns are something that every small business needs to invest in, that doesn’t make them easy to handle. As with most things, a PPC campaign will need a lot of resources, and we’re not talking just financial resources. For a successful PPC campaign, you will also need to invest plenty of time and do a lot of research, and this might require a specialist.
Luckily, you don’t need to trouble yourself with any hiring process, because Adspert can offer your business the professional help it needs. But how can Adspert help you? Well, by using cutting edge technologies, Adspert will provide complex business solutions to your advertising problems. Not only will Adspert automate your marketing campaigns, but it will also optimize them, ensuring that your ads will bring the revenue your business needs and deserves.
And the best thing is that it is 100 percent Plug&Play, which means that you don’t have to be a marketing specialist to use it. With just a few clicks, you can have advertising campaigns that will run efficiently on Google, Amazon, Microsoft, or Yandex. Try our free trial today, and see just how easy marketing can be!