Improve Your Amazon PPC strategy: 3 Tips for Beginners

Ecommerce business has grown enormously in recent years, and selling on Amazon is not an exception.

Amazon sellers and vendors compete not only on a product-level, but also battle for the attention of online shoppers.

If you want to succeed in Amazon sales AND remain competitive, you have no choice but to come up with an effective Amazon PPC strategy.

In this post, I will share 3 tips for beginners on how to set up Amazon advertising strategy

Estimated reading time: 6 minutes

Master Bid Optimization In 3 Ways

Knowing how to properly handle bid optimization is one of the key elements to successful PPC advertising campaigns. So whether you’re using Google Ads, Amazon Ads, eBay Ads or Microsoft Advertising, you need to know how to optimize bids.

The process might not be identical for all of these platforms, but it is pretty similar, seeing that all of them are using PPC.

Estimated reading time: 4 minutes

Amazon Ad Targeting: Automated or Manual?

Suppose you are selling your products on Amazon. In that case, it’s quite likely that your marketing strategy already involves Amazon Ads.

Still, just in case you’re getting started, or you don’t know much about advertising on Amazon, here’s some useful information that you can use when deciding whether you’d like to go for automated targeting or manual targeting.

Estimated reading time: 5 minutes