AI-Powered PPC Optimization Software

Premium PPC optimization software to grow your eCommerce profit.

  • Automatically set optimal bids
  • Improve keyword management
  • Save time

30 days for free I No credit card needed I Ends automatically

PPC software Adspert - Amazon Verified Partner

What does Adspert's advanced PPC AI deliver?

Scenarios is Adspert's predictive AI for ppc that supports you to make informed decisions about your PPC optimization

Run Scenarios To Set the Optimal Goals

Become a fortune teller by running scenarios in Adspert! Our PPC tool simulates how different target values will affect your campaign performance (e.g. an ACoS target of 20% vs. an ACoS target of 15%).

This helps you set the optimal goals and understand how your target values affect other KPIs (e.g. Cost per Conversion, ROAS, Clicks, etc.).

Always the Right Targets. Always the Most Efficient Bids

Adspert’s algorithm identifies good and poor performing criteria (biddable objects like keywords, ASINs, placements etc.). It automatically adjusts their bids to ensure you reach your goals.

Our automation AI also uses the so-called criteria harvesting and suggests additional keywords or ASINs (if you are using Amazon Ads). All of which works towards improving your ads' performance — either by reducing your cost or generating more volume.

Don’t want to spend your precious time reviewing all suggestions? No problem! You can let Adspert automatically add these criteria to your PPC campaigns and save time.

Ad management software
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PPC Optimization for better ROAS

PPC Optimization Towards Individual Goals​

Whatever your goals and strategies – increase reach, more sales, budget optimization, or profit maximization of your products – you define the goals towards which Adspert should optimize your campaigns.

Adspert offers various optimization goals, such as Cost per Day, Cost per Conversion, ACoS and ROAS.

Make Informed Decisions and Put Your Budget Where It Matters

Do you know through which keyword, or Product Attribute (ASIN) a product was sold? Adspert does! Gain valuable insights and make informed decisions.

Receive budget recommendations on adjusting your advertising campaign budgets for optimal results. For example, if the budget is too low and used up too early in the day.

PPC AI tool

In good company — already trusted by:

PPC optimization software for multiple advertising platforms

Optimize All Your PPC Campaigns in One Place

Adspert is a PPC tool for multiple eCommerce platforms. With Adspert you can connect and optimize your Amazon Ads, eBay Advertising, Google Ads, and Microsoft Advertising (Bing Ads) accounts in one place.

In this way you can easily compare your results across different platforms and make strategic PPC advertising decisions on the fly.

Advanced PPC AI - Not a Black Box

We understand you might be skeptical about giving control (especially of your budget) to an artificial intelligence. That’s why we document E.V.E.R.Y.T.H.I.N.G. that Adspert does to optimize your PPC campaigns in a changelog.

You always have full and transparent insight into what happens with your ad accounts.

Partners of industry leaders:

Amazon Verified partner badge
Amazon Software partner
Google partner logo
Microsoft Advertising Elite Partner 2024 logo
eBay Advertising

Start With Adspert in Three Easy Steps

Create an account

Connect to platform


Start optimization

Ready to maximize your eCommerce profit?

24/7 AI-based PPC Optimization Tool

Our advanced PPC AI analyzes thousands of data points, models the market, and runs different scenarios to determine the optimal settings for you – 24/7. Through its machine learning algorithm it continuously improves over time to enhance your PPC performance and ultimately grow your profit, not just sales!

Free up time and resources

Adspert automates all processes related to keyword maintenance, campaign optimization, and bid changes. This helps you boost your ad campaign profitability and at the same time frees up your resources. Adspert saves you time so you can focus on your core business.

International and independent

Adspert’s ad management software works worldwide with all languages, time zones, and currencies. Even though Adspert is an official partner of multiple advertising platforms, it works exclusively with your interests in mind, dominating all sectors and markets. 

Make informed decisions

With Adspert, you get clear PPC campaign results in a user-friendly dashboard. See everything you need at a glance, customized to your preferences. This empowers you to make informed decisions based on data, keeping your business competitive.

No black box

Adspert is 100% transparent. All changes are documented and fully accessible in the Log. Our advanced AI-powered initiates and delivers an in-depth insight into all fundamentals and results.

Get expert support

We got your back! Our highly qualified account management team has years of experience in managing thousands of advertising accounts. Expert advice on how to grow your eCommerce sales and ad campaign profitability is always only one click away.

Frequently asked questions

Can I try Adspert for free?

Yes, you can test Adspert free of charge for 30 days with no obligations.

You can start your trial without providing a credit card and it will automatically end after the trial period.

Adspert’s PPC software uses statistical algorithms originating in stock market trading. Our AI-powered PPC optimization tool has been successfully used for over 10 years to improve the performance of thousands of advertising campaigns for numerous clients on various platforms.

Using its unique algorithms, Adspert has developed an Artificial Intelligence that analyzes thousands of data points daily, models markets, makes predictions, and is constantly evolving. As a result, Adspert enables eCommerce businesses to automatically adjust bids and optimize campaign settings. This saves you time and maximizes the effectiveness of your ad campaigns.

With Adspert, you can do more than just automatically optimize your campaign performance. You can also perform scenario analysis, which predicts how your ad campaigns will perform with different goal settings. This helps you identify opportunities and choose the optimal optimization goals.

To start your Adspert trial or subscription you only need an online advertising account with active campaigns and a working conversion tracking.

We support the following advertising platforms: Amazon Ads, eBay Advertising, Google Ads and Microsoft Advertising (Bing Ads).

Adspert is a plug and play solution and ready to go in 2 minutes.

Yes, even if you don’t have conversion tracking, you can still use Adspert.

In this case Adspert can optimize your account for clicks. That means you get more traffic (= clicks) at lower costs-per-click (CPCs).

No. Adspert only shares in the revenue generated from the campaigns you optimize with Adspert and that is attributed to the campaign’s performance. 

Yes, you can optimize remarketing campaigns with Adspert. 

Your targeting for your remarketing campaigns will be considered as it is for all other campaign types. Adspert focuses on PPC bid optimization and does not modify your targeting settings.

Our smart PPC tool sets bid in two different ways:

– If several remarketing lists are used in one ad group

– Adspert sets individual bids for placements according to their performance.

Adspert includes specific placements in remarketing campaigns to adjust bids accordingly. It’s important to note that people on the same remarketing list can be reached through different placements. These different placements often indicate varying levels of purchase intent for individuals.

To optimize performance, it is beneficial to set different bids for different placements. To achieve this, it is necessary to add the placements to the remarketing campaigns. This ensures that the right bids are set based on the placement where the ads will be displayed.

Usually Adspert achieves targets in 5-7 days.

However, this depends on how much the new goals differ from the current values. If the new goals are close to the current measured market values, the new goals can be achieved after one day. In case goals differ strongly from the current KPIs, the goal achievement can take a few days.

Typically new goals will be achieved in 2 to 5 days – if those goals can be achieved in the market and are not bound by budget limits.

We recommend a difference of the current value and the new target value of a maximum of 20% based on the current value.

If necessary, adjust your daily budget of advertising campaigns in your Amazon Ads, eBay Advertising, Google Ads or Microsoft Advertising platform.

Almost never. Why? Paused keyword marks a keyword that is excluded – paused –  from the system. Pausing keywords is a final action, and Adspert will not activate these keywords again.

That is why as a general rule, Adspert rarely pauses keywords due to their very poor performance. Instead, Adspert’s preferred action when noticing a poor-performing keyword is to reduce the bid. You see, pausing a keyword could potentially cause loss of traffic if the keyword is, for example, very seasonal.

So there are still chances for generating traffic and conversions, but with a much smaller risk.

Fraud Detection Control

Every advertising platform works with their own fraud detection control, to make sure that the traffic is not fraudful. Thus Adspert doesn’t actively do anything against click bots. These fraud detection control measurements are one reason why there’s a delay in getting the data reports from the advertising platforms to Adspert.


Fraudful traffic generated by click bots has fewer conversions than valid traffic. Adspert recognizes it and decreases the bids for the traffic that is generating below-average performance.

Cross-platform optimization enables you to optimize campaigns from different accounts and platforms (e.g.,,, google ads) in a single PPC optimization tool – Adspert.

Read more about PPC optimization comparison.

Adspert offers three PPC optimization types: Revenue, Profit and Click Optimization.

Depending on your platform, account settings and conversion values, all three options might not be available at all times.

Learn more about Adspert PPC optimization types.

Adspert supports the following goals:

– Cost per Day

– Cost per Conversion


– Cost Revenue Ratio (CRR)

– Advertising Cost of Sales (ACoS)

After you choose a goal type, you can set goal values. Read more about Adspert PPC goal types.

Before changing the Cost per Day goal to an ACoS, ROAS, or Cost per Conversion goal in Adspert, first check your Performance Group conversions.


As opposed to the Cost per Day goal, ACoS, ROAS, and Cost per Conversion goals are revenue-based goals. To optimize for any of the three revenue-based goals, our PPC algorithm needs sufficient revenue data. The revenue data comes from conversions. In other words – if a Performance Group has not yet generated enough conversions, then it is not yet the time to switch to any revenue-based goal.

Learn more about revenue-based goals in Adspert and see how you can check the number of conversions.