Master eBay Advertising with Advanced PPC Tool
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Automatically Optimize eBay Promoted Listings Advanced Ads
Are you looking to grow your eBay business through eBay advertising without spending too much of your precious time? Then promote listings on eBay with Adspert’s help!
Our powerful AI-driven tool optimizes your eBay Promoted Listings Advanced by:
- Analyzing keyword performance
- Harvesting new promising keywords
- Modeling the market
The advanced AI automatically sets the ideal CPC bids based on each keyword’s performance, your strategy, your budget, and market conditions. Improve the efficiency and results of your eBay PPC campaigns with Adspert.
Benefits of optimizing eBay PLA campaigns
How Adspert’s Algorithmic Bidding for eBay PPC Works?
Frequently asked questions
eBay Promoted Listings Advanced (PLA) is an eBay Ads campaign type. eBay sellers can use PLA to participate in advertising auctions and bid for their listings to be displayed at the top of eBay’s search results. eBay determines which listing is shown on the top using factors like keyword relevance, your bid amount and other sellers’ bids.
Learn more about eBay Promoted Listings Advanced in our ultimate guide.
eBay advertising offers two campaign types. Both are useful and increase the visibility of your products on eBay. The differences are:
eBay Promoted Listings Standard
- Pay per sale – you pay a fixed price per sale
- Targeting – none
- Ad Placement – Across eBay (e.g. search, listings pages)
- Highest coverage
eBay Promoted Listings Advanced
- Pay per click – you pay per click on your ad
- Targeting – Keyword control
- Ad Placement – Top slot in search
- Highest visibility, targeting
You can combine both advertising campaign types to reach maximum coverage for your eBay marketing.
Adspert currently does not support PPC optimization for Promoted Listings Standard (PLS) ads because this campaign type is not based on bid placement.
Adspert currently does not support PPC optimization for eBay Ads type Promoted Listings Standard because PLS campaigns are not based on setting bids.
But we do support the optimization of Promoted Listings Advanced.
You are only eligible for Promoted Listings Advanced (BETA) ads if you are an ‘Above Standard‘ or ‘Top Rated‘ seller with recent sales history on eBay.
Currently, Promoted Listings Advanced is available for the US, UK, German, Austrian, and Italian markets.
eBay Ads have some restrictions when it comes to eBay marketing and advertising.
Generally, all fixed price listings are eligible for advertising via Promoted Listings Advanced ads, except for the following categories:
Wholesale & Job Lots
Motorcycles & Vehicles
Vapes & Accs
- Open the eBay Seller Hub.
- Click the “Marketing” tab.
- Then click “Create new campaign”.
- Choose the “Promoted Listings ADVANCED” option.
- Set your campaign details.
Check our Step-by-step guide on how to create Promoted Listings Advanced campaign on eBay for more information.
- Each keyword’s performance
- Your strategy
- Your budget
- Market conditions
We strongly recommend you that when you start optimizing your eBay PLA ads campaigns with Adspert, set a Cost per Day goal for the first 30 days. In order to define the right goal, choose the value that corresponds to your daily expenditure over the last 30 days. In this first period, Adspert will learn and collect data. This will allow Adspert to find the optimal bids and the right CRR (cost-revenue ratio). After 30 days, you can change the target, e.g. to CRR.