Drive eBay Advertising on Autopilot
- Always the best keywords
- Always the most efficient bids
- 24/7 automatic optimization
30 days for free I No credit card needed I Ends automatically

Successful Cases

canis lupus decreased their Cost per Conversion by -25%

Klingel increased conversions of their advertising campaigns by astonishing 74%

Polar Watch gained additional 1982 conversions on with Adspert PPC software

Automatically Optimize eBay Promoted Listings Advanced Ads
Are you looking to grow your eBay business through eBay advertising without spending too much of your precious time? Then promote listings on eBay with Adspert’s help!
Our powerful AI-driven tool optimizes your eBay Promoted Listings Advanced by:
- Analyzing keyword performance
- Harvesting new promising keywords
- Modeling the market
The advanced AI automatically sets the ideal CPC bids based on each keyword’s performance, your strategy, your budget, and market conditions. Improve the efficiency and results of your eBay PPC campaigns with Adspert.
Benefits of optimizing eBay PLA campaigns
Boost Campaigns Through Artificial Intelligence
Adspert manages keywords suggested by eBay as well as manually added keywords can be managed by Adspert.
Goal-Based Bidding Strategies
Adspert offers you various optimization goals, such as Cost per Day, Cost per Conversion, ROI and many more.
Efficient Use of PPC Budget
For example, if a campaign would benefit from a budget change, because the ad budget was not fully spent or was used up too early before the day end.
Improve Your Keyword Management
You don’t have the time to review your keyword suggestions? No problem! Adspert can automatically add them to your eBay PPC campaigns and saves your precious time.
No Black Box
We document EVERYTHING that Adspert does to optimize your eBay advertising campaigns in a changelog. You always have full transparency on what happens with your eBay Ads Account.

How Adspert’s Algorithmic Bidding for eBay PPC Works?
1. Analyzing data
Adspert analyzes thousands of data points and your current eBay Promoted Listings Advanced campaign performance.
2. Modelling the market
Adspert’s AI-based algorithm models the market and runs different scenarios to determine the optimal bids for you.
3. Maximizing the profit
Like a snowball effect, Adspert’s machine learning algorithm improves continuously over time to boost your PPC performance.



Frequently asked questions
What is eBay Promoted Listings Advanced?
eBay Promoted Listings Advanced (PLA) is an eBay Ads campaign type. eBay sellers can use PLA to participate in advertising auctions and bid for their listings to be displayed at the top of eBay’s search results. eBay determines which listing is shown on the top using factors like keyword relevance, your bid amount and other sellers’ bids.
Learn more about eBay Promoted Listings Advanced in our ultimate guide.
What is the difference between Promoted Listings Standard and Promoted Listings Advanced eBay ads?
eBay advertising offers two campaign types. Both are useful and increase the visibility of your products on eBay. The differences are:
eBay Promoted Listings Standard
- Pay per sale – you pay a fixed price per sale
- Targeting – none
- Ad Placement – Across eBay (e.g. search, listings pages)
- Highest coverage
eBay Promoted Listings Advanced
- Pay per click – you pay per click on your ad
- Targeting – Keyword control
- Ad Placement – Top slot in search
- Highest visibility, targeting
You can combine both advertising campaign types to reach maximum coverage for your eBay marketing.
Adspert currently does not support PPC optimization for Promoted Listings Standard (PLS) ads because this campaign type is not based on bid placement.
Can I optimize eBay Promoted Listings Standard ads with Adspert?
Adspert currently does not support PPC optimization for eBay Ads type Promoted Listings Standard because PLS campaigns are not based on setting bids.
But we do support the optimization of Promoted Listings Advanced.
Am I eligible to use eBay Promoted Listings Advanced ads?
You are only eligible for Promoted Listings Advanced (BETA) ads if you are an ‘Above Standard‘ or ‘Top Rated‘ seller with recent sales history on eBay.
For which markets is Promoted Listings Advanced available?
Currently, Promoted Listings Advanced is available for the US, UK, German, Austrian, and Italian markets.
Which products can I advertise on eBay?
eBay Ads have some restrictions when it comes to eBay marketing and advertising.
Generally, all fixed price listings are eligible for advertising via Promoted Listings Advanced ads, except for the following categories:
Wholesale & Job Lots
Cars
Motorcycles & Vehicles
Events Tickets
Property
E-Cigarettes
Vapes & Accs
Everything Else
How do I create an eBay Promoted Listings Advanced (BETA) campaign on eBay?
- Open the eBay Seller Hub.
- Click the “Marketing” tab.
- Then click “Create new campaign”.
- Choose the “Promoted Listings ADVANCED” option.
- Set your campaign details.
Check our Step-by-step guide on how to create Promoted Listings Advanced campaign on eBay for more information.
How does Adspert optimize my eBay Promoted Listings Advanced campaigns?
- Each keyword’s performance
- Your strategy
- Your budget
- Market conditions
We strongly recommend you that when you start optimizing your eBay PLA ads campaigns with Adspert, set a Cost per Day goal for the first 30 days. In order to define the right goal, choose the value that corresponds to your daily expenditure over the last 30 days. In this first period, Adspert will learn and collect data. This will allow Adspert to find the optimal bids and the right CRR (cost-revenue ratio). After 30 days, you can change the target, e.g. to CRR.
How does Adspert add new keywords on eBay?
The source for adding new keywords on eBay is the search query report.
Adspert adds/suggests keywords based on different addition reasons:
- High click value
- High CTR
- Cheap click
- High volume
Read more on how Adspert adds new keywords to eBay Ads campaigns.