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What is PPC automation and why you should go for it

The way we buy has changed dramatically from ten or even five years ago. Long gone are the days when people would spend hours in the mall, hitting store after store to find something that they want to buy. So if people don’t shop in physical stores all that much, where do they shop?  The […]

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A Beginner’s Guide to Advertising on Amazon

If you are a business owner with products to sell then you’re probably asking yourself two things: Where can I sell my products? How can I advertise my products?  You probably already invested in an E-commerce website, which means that you have started some advertising campaigns on one or more search engines, such as Google […]

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4 Ways to Improve Your PPC Campaigns

We are living in a world in which ads surround us. We can guarantee that anywhere you look, you will be able to find at least one advertisement. Sometimes we intentionally look for these ads, but at all other times, they find us by appearing as results in searches or via banner sides on websites. […]

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Introduction to The Landing Pages

In the world of digital marketing, a landing page is created specifically for marketing or advertising purposes. It’s where a visitor ends up after they click on a link in an email or an advert on Google, Bing, Amazon, or Yandex search engines. Even though they’re also just regular web pages that typically encourage visitors […]

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Adspert Is Recognized as a Leading Amazon Optimization Product

Since it’s been founded, Adspert has been very focused on building easy to use, high-performing advertising technologies; that enable businesses to automate their advertising campaigns. Working towards that goal, we were adding more and more features every day.  Along with our other optimization services, we’ve announced our integration with Amazon just last year to put […]

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The Importance Of Visuals In Your Advertising Campaigns

Have you ever been in a hurry to buy a product you’ve never used before? Imagine yourself in front of a shelf stuffed from top to bottom with very similar products. The clock’s ticking and you need to decide as fast as possible. What do you pick? The one who’s visuals stand out the most, […]

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5 Important Things for Successful PPC Advertising Campaigns

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7 Ways to Improve Your Google Ads Campaign

With its 259 million unique visitors and 3.5 billion daily interactions, Google Ads is definitely the place to be in for advertising campaigns. Of course, you’re already making the most out of these stats, and your PPC ads are up and running. But are you sure that your campaigns are reaching their full potential? Things […]

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Why Are Keywords Important? [A Guide to Keywords in PPC Ads]

The internet gained a lot of popularity since its modest beginnings, becoming the primary tool that we use when it comes to researching, shopping, and finding entertainment. Let’s try a small thinking exercise. Think of how many times you’ve used the internet just today. Be it to check your social media profiles, watch some Youtube […]

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How Automation Changes Digital Advertising

As technology moves forward, the line between reality and the science fiction concepts that we have seen in movies thins out. Of course, not everything might be as spectacular as flying cars or human-like androids, but the small developments made in the field of AI (artificial intelligence) are note-worthy.  While discussing scientific innovation, we need […]

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