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Is Microsoft Ads (Formerly Bing Ads) A Worthwhile Investment?

To answer this question, we need to look at both the benefits of Microsoft advertising and Google AdWords. Bing advertising is relatively new compared to Google AdWords. The former relies solely on website optimization, whereas the latter uses different bidding strategies to push up the cost per click and the cost-per-impression. Google AdWords is more […]

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Which Techniques Are Used For PPC in 2020?

In this article, I will look at the current state of the marketing landscape and discuss how we can work on the new Google search engine optimization in the future. Suppose you are not familiar with the term PPC. In that case, I suggest you read this article from the start to get an excellent […]

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Using Social Media to Market Your B2B Company

If you are planning on using different forms of marketing strategies to expand your business or reach a wider audience, then it’s best to find a company with B2B marketing solutions. A B2B marketing agency is a company or firm specializing in helping businesses advertise through various marketing channels such as print, electronic media, and […]

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How Does Bing Ads Compare With Google AdWords?

If you are familiar with Google AdWords or other PPC platforms, then Bing PPC Ads will seem very familiar. You will know that the purpose is to bid on keywords and bid on specific keyword phrases. The bidding rounds are conducted every month with a minimum of $100, and it is not uncommon for the […]

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The benefit of AB Test on Google Ads

AB Testing is very important in the world of Google AdWords. Google AdWords is one of the most popular PPC networks, and if your website can’t perform well in this system, you will not be making any money online. You have probably heard that testing your website is the best way to ensure that your […]

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What makes Yandex different, and should you invest in it?

Of course, everybody knows about Google. It’s quite likely that this is the search engine you use daily. And depending on your age, you might have heard of Yahoo! and Bing. Even Baidu might sound familiar to some of you. But what do you know about Yandex? If the answer is ‘Not much,’ then you’re […]

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Does your business need PPC to succeed?

In order to have a successful marketing strategy, it must include: Giving customers regular content  Using content to educate the audience Customizing the content so it fits the audience’s demographics  Diversifying the content  Using PPC  What Is PPC? We’re not going to dwell much on the definition of PPC because we already have an article […]

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Bing Ads vs Google Ads; Which One Is Better?

Pros and Cons of Google and Google Ads There are many things that need to be considered when selecting a platform. Some of them include:  Popularity  Everybody knows that Google is the biggest search engine. In fact, in 2019, Google accounted for 75.74% of worldwide desktop and laptop searches and got the largest number of […]

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How To Effectively Combine PPC with Content Marketing?

When you own a small business, it’s hard to successfully develop and improve everything simultaneously. You might be prioritizing customer service, your website, or your product.  And there’s one department in particular that is usually underdeveloped: marketing. Now, why is that?  The answer might be simpler than you’d expect. It’s because most marketing teams pick […]

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How do Bing PPC Ads work?

Is Bing Ads a Good Investment?  It’s quite likely that this question crossed your mind a few times. And we’re here to give you an answer. Now, the first thing that you need to know when using Bing Ads is this: your advertisements will appear on three different search engines: Bing, Yahoo!, and AOL. Because […]

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