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How To Effectively Combine PPC with Content Marketing?

When you own a small business, it’s hard to successfully develop and improve everything simultaneously. You might be prioritizing customer service, your website, or your product.  And there’s one department in particular that is usually underdeveloped: marketing. Now, why is that?  The answer might be simpler than you’d expect. It’s because most marketing teams pick […]

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How do Bing PPC Ads work?

Is Bing Ads a Good Investment?  It’s quite likely that this question crossed your mind a few times. And we’re here to give you an answer. Now, the first thing that you need to know when using Bing Ads is this: your advertisements will appear on three different search engines: Bing, Yahoo!, and AOL. Because […]

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Improve your Amazon advertising strategy with these easy tips

The industry has been growing lately, and it has become a competitive field. Whether you are intentionally looking for specific ads or just unintentionally noticing them in your browser, ads have ended up being essential in our lives. In a nutshell, if you put things into perspective, advertising is quite a complicated process. Starting from […]

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How to Improve Your Ads’ Performance on Google?

Maybe you started a Google Ads campaign without much thought or consideration. Somebody might have told you that it’s the right thing to do marking wise, and you did it. Or maybe it was a deliberate and well-thought choice. Either way, investing in ads on Google was a smart decision. Now, you might be wondering […]

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3 Methods To Optimize Your Bids

Knowing how to optimize bids is one of the key elements that make advertising campaigns successful. So whether you’re using Google Ads, Amazon Advertising, or Yandex Advertising, you need to know how to optimize bids. The process might not be identical for all of these platforms, but it is pretty similar, seeing that all of […]

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How to optimize your Google Shopping Campaign?

What Are Shopping Ads? A Shopping ad is a type of advertisement that retailers can use in the marketing strategy. These kinds of ads are different from text ads because they focus more on the visual side, offering only the only necessary information in the text portion. So, a Shopping ad will have a picture […]

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Should you use automated targeting for Amazon advertising?

Suppose you’re displaying your products on Amazon. In that case, it’s quite likely that your marketing strategy already involves Amazon Ads. Still, just in case you’re getting started, or you don’t know much about advertising on Amazon, here’s some useful information that you can use when deciding whether you’d like to go for automated targeting […]

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Amazon Prime Day 2020: What is it, and how to prepare your business?

Most people have heard of Amazon, if not shopped there already, and this assumption is strengthened by the sheer number of daily visitors this platform has. To give you an idea of Amazon’s popularity, 9 out of 10 consumers check a product on Amazon before making a final purchase, which is beneficial for both buyers […]

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Seller Fest Online: Profit Is the New ACoS

Having online marketplaces in 14 countries and shipping products worldwide, Amazon has quickly become one of the best virtual shops we have ever seen. But Amazon’s reach and ease-of-use are not the only things that make this online platform so popular. For customers, the variety of products, affordable prices, and shipping methods are the features […]

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What is PPC automation and why you should go for it

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