Why Is Amazon Product Status Ineligible?

When Amazon and Adspert are showing your product as ineligible probably one of these reasons might be the cause.

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Screenshot from Adspert: Product ineligible on Amazon

As an Amazon seller, encountering product ineligibility can be a frustrating roadblock in your advertising efforts. When Amazon and Adspert flag your product as ineligible, it’s essential to understand the reasons behind it in order to find effective solutions.

In this article, we delve into the top five common reasons why your Amazon product may be marked as ineligible.

By gaining a deeper understanding of these challenges and implementing the right strategies, you can overcome product ineligibility, learn more on how to advertise on Amazon Seller Central and unlock greater advertising success.

1. Product is not winning the Buy Box

If products are not winning the buy box you won’t be able to advertise. If your product is not in the Buy Box we highly recommend focusing on winning the buy box.

2. Products are Out of Stock

For products that aren’t available and are out of stock, it is not possible to have active ads running. We recommend checking regularly on the product inventory and keeping it up-to-date.

One additional Info: Being up-to-date on the products inventory benefits regarding amazon’s ranking factor and therefore as well influences about winning the Buy Box.

3. Your Product Categories are Ineligible

In addition, kindly double-check that your products are categorized correctly in the backend of your Seller Central. Items such as adult products and used or refurbished products are not eligible for advertising.

4. Not in the Brand Registry

5. Lacking Shipping Capabilities

You must be able to ship across the country that you are selling in.


In conclusion, understanding and addressing the common reasons for Amazon product ineligibility is crucial for successful advertising and sales on the platform.

By identifying factors such as Buy Box competition, stock availability, category eligibility, brand registry status, and shipping capabilities, you can quickly resolve any issues and ensure their your meet Amazon’s requirements.

By taking proactive steps to overcome these challenges, Amazon sellers can maximize their advertising opportunities and optimize their sales potential on Amazon.

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