Syncing and Harvesting Keywords From Automatic Campaigns
Our powerful AI calculates and sets bids on the lowest possible level. For automatic campaigns, the lowest level is an ad group. Despite that, in manual campaigns, Adspert can bid as granular as on keywords and individual products (ASINs).
This is the foremost reason for Adspert to sync keywords from the automatic campaign to the manual campaign.
By syncing keywords, Adspert will look at the automatic campaign and will transfer keywords based on the search queries that are performing well, to the manual campaign.
In the process of syncing keywords, Adspert will add keywords to the manual campaign as broad and exact and excluded as phrase match from the source automatic campaign.
Adspert manages and optimizes every automatic and manual campaign in a bundle. Thus, Adspert needs to have both campaigns to be active.
Let’s have a look at which conditions Adspert applies for syncing keywords.
Which Conditions Does Adspert Apply for Adding Keywords in Amazon?
Adspert analyses the keywords that Amazon assigns to the automatic campaigns. In the automatic campaign, it is not possible to place a bid per keyword.
Therefore, Adspert transfers keywords from the automatic campaign to the manual campaign in Amazon according to the following criteria:
- Keywords with an above-average revenue performance compared to the average of the associated ad group
- Keywords with an above-average traffic volume compared to the average of the corresponding ad group
- Keywords with a favorable CPC compared to the average of the corresponding ad group
The aim of adding to the manual campaign is to set an individual bid per keyword.
Keywords may get transferred from the automatic campaign to the manual campaign that does not optimally match the products in the manual campaign. If this is the case, it was already the case in the automatic campaign. In such a case, Adspert will quickly adjust the bids downwards.
Keywords that are transferred from the automatic campaign to the manual campaign are excluded from the automatic campaign as a phrase and included in the manual campaign as exact and broad.
Keyword Refinement From Manual Campaigns
This is a different feature that also generates new keywords for your Amazon ads campaigns. It uses the history of search terms generated by the broad and phrase match keywords of the same campaign and adds them as exact. This way Adspert can bid on these keywords individually and not use the bids of broader keywords.
As opposed to the auto-manual keyword sync, this feature doesn’t add the search terms that haven’t been targeted before. It only changes the bids on the search terms for which your ads have already been showing.
Conclusion
Syncing and harvesting keywords from automatic campaigns to manual campaigns can be an effective strategy for optimizing PPC bids on Amazon.
You can do this yourself or use a PPC optimization tool like Adspert.
Additionally, keyword refinement from manual campaigns is another feature that can further enhance the effectiveness of PPC bid management by generating new keywords for campaigns based on historical search data.
