What are the best products to sell on Amazon in 2023?
If you have never ordered anything from Amazon, you are probably one of the few. On average, the online giant ships 1.6 million packages per day. More than half of all internet users who search for products start their search at Amazon.
This offers great potential for you as a retailer or eCommerce business owner. If you haven’t already, you can join the party.
Become an Amazon Seller or Vendor, sell your products on the largest online marketplace in the world and increase your sales!
Best Things To Sell on Amazon by Categories
Some evergreen products that always sell on Amazon. Best-selling product categories have a great balance between supply and demand. And this is the main reason they offer a great starting point.
Here are the categories that contain the best products to sell on Amazon:
- Clothing, Shoes, Jewelry
Sounds boring? Think again – all those products are well-marketed and even better, they are in constant demand.
More and more authors are using Amazon as a self-publishing platform to sell their books. By publishing and selling their books directly on Amazon, authors can bypass having to deal with publishers. Plus they don’t have to first prove themselves in brick-and-mortar bookstores.
The best part? More and more people use e-readers which offers great potential for reading (and selling) ebooks.
Software is also easily brought to your customers via the sales platform. From antivirus software to tax programs – you name it. Your software is right where your customers are searching and browsing.
Amazon can also be THE platform for selling clothing, shoes and jewelry. Why? Because you have a bit more freedom to decide how to display them. Plus, you don’t have to follow rigid pricing guidelines.
It gets better: have a look at Amazon’s best sellers list. There are more product categories where you (and your sales numbers) can shine:
- Camera & Photo
- Pet Supplies
- Toys & Games
- Home & Kitchen
Don’t get me wrong. You can sell any product on Amazon – as long as it complies with Amazon’s rules and regulations.
However, it is proven that some products perform better than others.
Here are some qualities of the best products to sell on Amazon:
- Small and relatively light – save on storage and shipping costs
- Price is between 10 and 40 euros – suitable for impulse purchases
- Clear benefit and purpose
- Relatively constant demand throughout the year
- Even if a product has a defect, it’s highly unlikely it could cause an injury to a buyer
If your products check out all the boxes, they are ideal to be sold on Amazon.
How To Find Best Selling Products on Amazon? (in 4 Steps)
Have you found a category in which you want to sell your products on Amazon? Perfect! Then it’s time to get into the nitty-gritty.
The next step is to identify which products are the most suitable to display and sell on the platform. Because even if you can sell anything, it doesn’t mean that you should.
So: how to find the best product to sell on Amazon with notable success?
Step 1: Use Amazon bestsellers list
Start with thorough product research. Just like in brick-and-mortar sales or your online store, look around and see what your competition offers.
Pay the most attention to the top-ranking products in your category and check:
- Which keywords are used?
- Which and how many images do they use?
- How do the images convey product benefits and qualities?
- What promises are included in the product descriptions?
- What is the price?
Step 2: Compare your products to Amazon best sellers
Collect the findings and compare them to your products. Can your products compete with the current top selling items in the category?
Be honest with yourself and keep your feet on the ground.
This step is about you and getting a real picture. Consider the following:
- Do you have high-quality product photos? You should add at least 3 – 5 photos to your Amazon product listing. Good photos promote a positive impression of your product to potential buyers.
- 2. Is your product title more appealing and suitable than your competitors’? The title should grab shoppers’ attention and be true to the product at the same time.
- Is your price reasonable or is it significantly higher than the top products in your category? Even if your products are well worth their price, customers might not recognize that they are worth spending extra money on them. Other, lower-priced products offered by the competition can easily prevail.
- Is the product description appealing? After you have shoppers’ attention, it’s time to convince them your product is worth buying. Explain your products’ benefits in the product description and make it clear why it is a better choice than competitors’ alternatives.
Step 3: Use an Amazon FBA Calculator
Another way to find out which products are the most suitable to sell on Amazon is to use an Amazon FBA Calculator. FBA stands for Fulfillment by Amazon and refers to a shipping method. FBA sellers send their inventory to Amazon’s warehouse. Amazon stores and ships the products in the seller’s name and also handles returns.
With an Amazon FBA calculator, you can get a better overview of the fees. It can help you draw more accurate conclusions about your expected profit.
There are many Amazon FBA Calculator tools out there. If you can’t decide, here’s an overview of the 5 best Amazon FBA calculator picks for FBA sellers (with pros and cons).
When you enter your product’s primary keyword into the Amazon FBA calculator, it searches the database for similar products. The best part? It does much more than that, it gives you a list of all related costs.
To calculate shipping costs you need to input your product’s dimensions and weight. Enter the specs in the shipping costs tab. You will get an estimate that’s as close to the real deal as possible.
Why do costs matter? After you know the related costs you can determine the profit from your Amazon sales. If your calculated profit is too low, you might want to reconsider selling the product you had in mind.
Step 4: Avoid restricted and forbidden products
The list of Amazon product categories is long and extensive. You can sell almost anything. But I recommend you think twice before selling certain goods. The point is to find popular, best products to sell on Amazon, and not restricted or even forbidden ones.
1. Products that are not yet available on Amazon
If a product isn’t yet sold on Amazon its demand is low (in most cases). Sometimes you may strike gold, be the first one to sell a new product and be successful.
But when you’re starting off it is not a secret that it is time-consuming and cost-intensive to gain the interest of your buyers for completely new products.
2. Extremely low-priced products
Low-priced products (up to about 15€) can be a double-edged sword for Amazon sellers and vendors. Low-priced products might sell well and in big quantities.
On the other hand, they often have small margins. This means you have to sell a lot before making a proper profit.
3. Seasonal products
From Easter items to Christmas decorations the demand is bound to a specific time of year. Where is the catch? The sales drop sharply right after that period is over and stagnate until the year turns.
If you want to include only seasonal products in your assortment, think carefully. You should position yourself broadly to absorb the storage costs and other margins.
4. Fragile and bulky products
If products that you intend to sell on Amazon are fragile or bulky, they will cause higher shipping costs. If a fragile product breaks during shipping, it is a double downer.
You not only lose a product, but you also have to send a new one at your expense! This can eat up your margin in no time and pays off in a few cases.
Forbidden products to sell on Amazon
Some products are forbidden to be sold on Amazon. Here’s a list of restricted categories and products such as live animals, firearms, and more. Do not sell products that:
- Violate legal regulations
- Infringe copyrights
- Have been recalled by the manufacturer or a government agency
- Have the potential to be dangerous
- Represent a monetary value, such as a gift certificate
- Contain nicotine
- Require a prescription
- Are heavier than 30 kg and longer than 150 cm
- Must be frozen
- Fall under the narcotics law
Your products don’t fall into any of the listed categories? Good. You have crunched your numbers and profit looks promising? Great!
Then it’s time to keep going. I prepared some tips to start selling on Amazon. Keep reading to find out!
3 Best Tips for Selling Items on Amazon
1. Get Positive Reviews
To become a successful Amazon seller, you need positive reviews. Focus on maximizing your chances to get positive customer reviews right from the start.
- Post high-quality product images
- Use fast delivery
- Quickly and courteously reply to customers’ questions and complaints
- If you ship your packages yourself, pack them with attention and care
- Add a Thank you card to the order and / or package to leave a positive impression
The more positive reviews your product collects, the higher it will rise in the Amazon ranking.
However, it is just as important that you as a merchant receive positive reviews for your Amazon store! This increases the buyers’ trust in you and increases the chances they will buy your products.
2. Optimize Product Listings
Another way to successfully sell on Amazon is to optimize your product listings.
Use keywords with higher search volume in your product descriptions. This will increase the organic search and boost your Amazon sales. Plus you will increase your brand’s visibility.
You can optimize your listings again and again. Don’t set up your product listings and forget about them! Keep an eye out what are currently best products to sell on Amazon and keep adjusting your listings to optimal keywords.
However, only use the keywords that really fit your product! Wrong search results won’t help anyone.
Shoppers won’t find what they came for and won’t buy your products. Amazon also won’t be happy that your products are showing up in unsuitable categories and might quickly punish you for it.
3. Promote products with Amazon Ads
We already touched the organic traffic and organic sales in the previous point. Overall, as an Amazon seller, you need traffic to your Amazon store. And you need that traffic to convert into buyers.
Organic traffic is great, but if you want to boost your sales, complement it with paid traffic. In most cases, it makes a lot of sense to invest a part of your advertising budget in paid sales. When you make sure your products get noticed, it usually reflects in increased sales numbers.
Amazon offers its own paid search platform called Amazon Ads. It is also known as Amazon pay-per-click or Amazon PPC. In its principle it works similarly to Google Ads: you bid on keywords. If your bid wins over your competition, Amazon displays your ad at the top of the search results.
Online advertisement is a great way to drive online sales. You can manage your Amazon Ads manually.
Automate your PPC Campaigns
One of the available Amazon PPC tools is offered by Adspert. Adspert’s tool is a convenient and smart machine learning AI solution for performance-based advertising. The algorithm optimizes your bids for keywords, products and placements for Amazon PPC and adjusts them over and over again.
Smart AI can save you a significant amount of time and increase your profit because. The best part? It places the most efficient bids 24/7. With Adspert’s help, you can also improve your keyword management. It analyzes the keywords from your automatic campaigns and provides suggestions for your manual PPC campaigns.
Do you already use Amazon Sponsored Products or Sponsored Brands, but don’t know how to set reachable goals? Then the Adspert’s Scenario view is exactly what you need.
Click through different scenarios for optimizing your results. Analyze how changing your goals will likely affect the performance of your PPC campaigns. This will help you make better and more informed decisions.
If Adspert detects that your campaigns could benefit from budget adjustment, it will also let you know. You will get a notification if your budget is too high and not fully used up. Or if your budget is too low and used up too early.
Sell More on Amazon with Amazon PPC
Before you even get to selling it’s a good idea to do thorough product research. There are many possibilities and product categories where you can find your niche and become a successful Amazon seller or vendor.
Check out the Amazon best seller lists and compare them with your products. You will quickly see whether it is worth selling within the product category you had in mind.
One of the most popular product categories among consumers and sellers alike are:
- Digital products
- Household accessories
Do you want to increase your sales but don’t want to spend too much time managing your Amazon Ads? Then consider using an AI-based Amazon PPC tool like Adspert.
It provides you with interesting insights into the possibilities of your advertising campaigns and helps you to significantly increase your sales.