PPC Bidding: Algorithmic Bidding vs Rule-Based Bidding (5 Pros and Cons)

ppc bidding strategies

Everyone knows the electric excitement you get when you first start PPC advertising.
Sadly, a lot of eCommerce sellers soon realize their PPC campaigns are not performing that well.

However, there are two PPC bidding solutions that can manage your bids and give your ad campaigns the boost they desperately need: rule-based and algorithmic bidding.

In this article, I will present both PPC bidding optimization options. I will list 5 pros and cons to help you boost your online advertising profitability and grow your sales.

Keep reading!

Estimated reading time: 8 minutes