How To Optimize Paid Search Campaigns in 5 Steps

A well-executed PPC campaign is an essential part of an advertiser’s overall marketing strategy. It impacts both the number of conversions and a business’ revenue. Having poorly managed ad campaigns can do more damage than not having one at all, as sometimes it costs more than what it brings in.

There are many layers that need to be adjusted to maximize the outcome of your campaigns. Of course, one of the most critical layers is optimization, which is a requirement for any PPC advertising campaign.

There might be no silver bullet, or one size fits all; however, there are several basic tactics that help optimize PPC campaigns consistently, no matter what industry you’re in.

Here are some of the most important ones to keep in mind.

Estimated reading time: 7 minutes

Keywords for PPC: Short Guide

Think of how many times you’ve used the internet just today. Be it to check your social media profiles, watch some Youtube videos, or look something up; you have probably used it more than ten times.

Now, with this in mind, we can probably understand how SEO (search engine optimization) and PPC (pay-per-click) campaigns became so important. People will use a search engine (be it Google, Bing, Amazon, etc.) to find the thing that they need. Search engines have evolved to the point that they can offer internet users the best possible search results, by taking multiple factors into account.

One of the predominant factors that search engines use is keywords. But what exactly are keywords, and how do they influence the optimization process?

Estimated reading time: 7 minutes

How Automation Changed Digital Advertising

As technology moves forward, the line between reality and the science fiction concepts that we have seen in movies thins out. Of course, not everything might be as spectacular as flying cars or human-like androids, but the small developments made in the field of AI (artificial intelligence) are note-worthy.

While discussing scientific innovation, we need to realize just how widespread technology has become. There are very few domains that have not been dominated or at least influenced by automation and technology, and advertising is not one of them. The truth is that marketers have already started using automation in their advertising campaigns, and the integration of software automation left their marks along the way.

But what changes do automation and software developments bring to the table? Can you use automation to optimize and improve your advertising campaigns? These are some questions that might have arisen in your mind, but no worries, we are going to tackle all of them right now.

Estimated reading time: 5 minutes

Google Ads vs Amazon Ads: Where Should You Advertise In 2023?

There are several big names that typically come to our minds when we hear of digital advertising: Google Ads vs Amazon Ads. Google is, more often than not, the very first pick. The brand is so dominant that the word ‘google’ has become a transitive verb by now.

But who’s next on the list?

Estimated reading time: 6 minutes

How To Increase Sales on Amazon and Avoid 5 Critical Mistakes

It is highly profitable to sell and advertise your products on Amazon, whether you have your online shop or not.

But while Amazon offers plenty of possibilities, it also brings a lot of competition. To help you stay on top of the game and win against your competitors, we will explain top 5 mistakes to your attention so that you can avoid them when you’re launching a new advertising campaign on Amazon.

Estimated reading time: 4 minutes