PPC Landing Page Best Practices: The Secret to Effective Digital Marketing

In the world of digital marketing, a landing page is created specifically for marketing or advertising purposes. It’s where a visitor ends up after they click on a link in an email or an advert on Google, Bing, Amazon, or Yandex search engines.

Even though they’re also just regular web pages that typically encourage visitors to explore, landing pages are designed with a single focus in mind: driving visitors to the call-to-action – or CTA, for short.

Estimated reading time: 6 minutes

Adspert ranked as Europe’s #1 Amazon PPC Tool

Amazon is a complex advertising platform and setting the right bids on keywords and products can get quite challenging. Therefore, David Zimmerman, the leading Amazon Ads Expert, has analyzed and ranked more than 40 tools that automate and manage Amazon Ads campaigns.

Among the top providers, Adspert was one of the tools to really convince in the area of profit-oriented automation. It was ranked as #4 Amazon PPC tool globally – the only non-U.S. provider, making Adspert #1 tool from Europe.

Estimated reading time: 4 minutes

The Importance Of Visual Content In Your Advertising Campaigns

Have you ever been in a hurry to buy a product you’ve never used before? Imagine yourself in front of a shelf stuffed from top to bottom with very similar products. The clock’s ticking and you need to decide as fast as possible. What do you pick?

The one who’s visuals stand out the most, I reckon. But why is that?

Estimated reading time: 6 minutes

How to Optimize Google Ads In 7 Ways

With its 259 million unique visitors and 3.5 billion daily interactions, Google Ads is definitely the place to be in for advertising campaigns.

Of course, you’re already making the most out of these stats, and your PPC ads are up and running. But are you sure that your campaigns are reaching their full potential?

Things keep changing from updates to competitors, and you need to make sure you’re on top of it all and get the most out of your keywords and budget. To help you expand your Google Ads campaign, we’ve prepared seven tips to get you to the next level.

Estimated reading time: 6 minutes