Adspert PPC Optimization Comparison: Cross-Platform vs. Account-Level Optimization
This article explains when to use (and when not to use) a cross-platform Performance Group.
Cross-platform Performance Group enables you to optimize campaigns from different accounts and platforms (e.g. amazon.de, amazon.fr., ebay.de, google ads) in a single Performance Group.
Estimated reading time: 3 minutes
Amazon Black Friday Strategy 2024: Complete Guide for Sellers and Vendors
Black Friday might seem far away, but Amazon is already collecting deal submissions for approval! Besides submitting the deals on time, there is much more to prepare. Develop your Amazon Black Friday strategy, adjust the Amazon Ads or your PPC optimization tool, review product listings, and much more.
Sounds overwhelming? It doesn’t need to be. Here’s a complete guide for Amazon sellers and vendors on how to prepare, react during and review after Black Friday and Cyber Monday. Keep on reading to maximize your sales and profits during the two most popular sale events!
Estimated reading time: 16 minutes
PPC AI: How Adspert’s Algorithm Nails Bid Optimization
In this article, I will explain how our PPC AI algorithm works and boost your PPC (pay-per-click) ad profits.
The Adspert algorithm is designed to get the most out of all your biddable objects: keywords, products, categories, audiences and everything else that can be bid on.
Our ultimate goal? To secure you the best possible bids and help you achieve your goals within your specified budget.
Estimated reading time: 11 minutes
Terms & Conditions and Privacy
General Terms and Conditions & Privacy Policy General Terms and Conditions Adspert GmbH (hereinafter “Adspert”) has developed various software products for optimizing online marketing activities (hereinafter “Software Products”), which it makes available to entrepreneurs (hereinafter “Clients”) as “Software as a Service” via the Internet. The use of these Software Products described in Clause I. shall be […]
Adspert Premium Partners
Adspert Premium Partners Europe Asia North America PIA Media As a pioneer in data-driven marketing, PIA Media combines media, data, and technology to create highly individualised and scalable consumer experiences. The Agency for digital marketing supports its customers with 240 digital natives end-to-end, – from strategy planning, data enablement (Ad Tech implementation and management), data […]
Company
About Adspert Our core principle is to automate maximization of profit with the help of artificial intelligence. The continuous development of advertising platforms paves the way for new opportunities, which we utilize for your success. Our primary goal is to simplify your ad campaign optimization across different platforms. This includes the use of information gathered across […]
Amazon Prime Day 2022: 3 Insights Every Amazon Seller Should Know About
Amazon Prime Day 2022 broke the record – more than 300 million products were purchased worldwide. Was it the same for Amazon sellers and vendors? Based on this year’s Adspert’s data and analysis, we prepared 3 useful insights into buyer behavior in 2022. Here are the key points:
- Consumers were well aware of Prime Day and waited for it to shop.
- Shoppers focused on lower-priced items.
- More sellers and vendors decided to sit out Prime Day 2022.
What does all this mean and what do the numbers say? Let’s dive into the data and check the Amazon Prime Day 2022 results!
Estimated reading time: 12 minutes
3 Reasons Why Are Bing Ads Worth It
To answer this question, we need to look at both the benefits of Bing Ads (Microsoft Advertising) and its competitor Google Ads.
The former relies solely on website optimization, whereas the latter uses different bidding strategies to push up the cost per click and the cost-per-impression.
Google Ads is more closely linked to the bidding strategies used by the publisher. Many would debate on which one is more beneficial, but for the sake of this discussion, we shall assume that Bing ads are worth their cost.
Estimated reading time: 4 minutes
Adspert ranked as Europe’s #1 Amazon PPC Tool
Amazon is a complex advertising platform and setting the right bids on keywords and products can get quite challenging. Therefore, David Zimmerman, the leading Amazon Ads Expert, has analyzed and ranked more than 40 tools that automate and manage Amazon Ads campaigns.
Among the top providers, Adspert was one of the tools to really convince in the area of profit-oriented automation. It was ranked as #4 Amazon PPC tool globally – the only non-U.S. provider, making Adspert #1 tool from Europe.
Estimated reading time: 4 minutes
How To Increase Sales on Amazon and Avoid 5 Critical Mistakes
It is highly profitable to sell and advertise your products on Amazon, whether you have your online shop or not.
But while Amazon offers plenty of possibilities, it also brings a lot of competition. To help you stay on top of the game and win against your competitors, we will explain top 5 mistakes to your attention so that you can avoid them when you’re launching a new advertising campaign on Amazon.
Estimated reading time: 4 minutes