Increase eBay Listings Visibility
Until now, all sellers using eBay PPC and PLA – Promoted Listings Advanced could only compete for the one top slot in eBay’s search results.
Not bad at all, but it does make the already tough competition even tougher. With expanding the number of available slots from 1 to 4, there are more opportunities for sellers to scale up the listings visibility.
“Since launching Promoted Listings Advanced in June 2021, our overall catalog sales have seen an increase. In fact, in May 2022 we saw a 96.75% sales growth compared with May 2021 as a result of our Advanced campaigns and getting involved in whole catalog coupons.”— Ultimate Products on ebayads.com
How to Secure Good Performance of eBay PPC Campaigns?
Are you already running eBay PPC campaigns? If yes, revise your current campaigns. If not, then now is the time to switch to the higher gear and try it out, as it offers more visibility than ever before.
eBay states the following campaign criteria determine who wins and gets to the top 4 slots:
- Keyword relevance
- Bid amount
- Reserve price
- Other seller’s bids
It does not end there. Take one more step back and after checking the campaigns, delve into the listings as well. Go through the checklist below to create new or correct your current listings. This will definitely help you to improve your chances of securing your listing’s spot in one of the top 4 slots via promoted listing advanced!
eBay Listings Optimization Checklist
- Clear and concise title (max 80 characters, no grammar mistakes)
- Accurate description and product details
- Product specifics (model, size, color, style, etc.)
- High-quality photos from multiple angles (up to 12 photos are included for free)
Additional Tips for Adspert Users
Our goal is to boost your performance. That is why we also prepared extra tips for you, our loyal Adspert users.
Are you an Adspert user and are selling but not advertising on eBay? Now is the time to reconsider eBay PPC. A newly released slot expansion could be just what you needed to drive sales!
Are you an Adspert user and are optimizing your eBay Ads campaigns? Act fast and increase your chances to snatch those extra slots:
Can I Still Reach Top 4 Slots With Promoted Listings Standard?
The release also states that the Advanced campaigns will get preferred access to the top of the search. That said, if you are only limited to Promoted Listings Standard, there’s a piece of bad news – your chances of top exposure just got slimmer.
Excellent Time to Try Out Promoted Listings Advanced
Is eBay promoted listings worth it? Dedicating at least a part of your budget to PPC campaigns through eBay Promoted Listings Advanced is a good idea. Especially now when the chances to make it to the top expanded from one to four slots! Chances for increased visibility and potentially higher sales are better than ever.
In case you would like to boost the performance of Promoted Listings Advanced campaigns without almost moving a finger, start a FREE Adspert trial.