If you’re using pay-per-click (PPC) marketing to boost traffic to your website, you can do many things to improve your landing pages. These pages contain the copy that visitors will see when they get to your site. Many PPC marketers have great success by optimizing each page and making it as effective as possible for their campaigns. With that in mind, I’m going to give you 5 tips to optimize your landing pages. These 5 practices will help you keep your visitors from leaving your site and keeping them coming back.
Be sure to include keywords in your headline and naturally throughout your text.
Keywords should be something that captures the visitor’s attention. If you are selling ladies’ handbags, then your keywords could be “handbags for girls.” It doesn’t have to be anything specific but make sure you use the keywords often. You don’t want to limit your PPC landing pages to one or two words, but using keywords as often as possible is beneficial.
In-page analytics is vital
To determine which PPC landing pages are converting well and which ones aren’t making any sales, in-page analytics is vital. Google Analytics is free and easy to use. All you need to do is create an account, add your domain, create a website, and start getting statistics. Google Analytics shows you how many unique visitors are coming to your site, how many of these visitors are engaging, and which keywords are being used to drive traffic to your site. Besides, Google Analytics will show you where the visitors are moving on the page or landing page and how long they spend on the page.
Success or failure of your PPC campaign
It is essential to know which PPC landing pages are not converting because this information could very well determine the success or failure of your PPC campaign. Google Analytics not only provides numbers but will also show you what pages attract the most visitor traffic. Most of the time, a visitor comes to your site through the Search Engine Results’ Pages (SERPs). You can identify which PPC landing pages perform better than the rest by analyzing the visitor’s behavior. This means that you can identify which PPC landing pages you need to improve upon to achieve conversion success.
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