In order to have a successful marketing strategy, it must include:
- Giving customers regular content
- Using content to educate the audience
- Customizing the content so it fits the audience’s demographics
- Diversifying the content
- Using PPC
What Is PPC?
We’re not going to dwell much on the definition of PPC because we already have an article that covers the subject. But we think it’s good to have a quick overview of what PPC is before jumping into the details.
PPC stands for pay-per-click, and it is an advertising method. Let’s see an example, though.
If you go on Google — or any search engine for that matter– and type in ‘high-performance laptops,’ the first options that will appear on the page are the sponsored ads, meaning the PPC ads. After that, you will get organic search results.
As the name insinuates, every time a person clicks on your ad, you have to pay a fee. Every single time a person looks something up, the search engine performs an ad auction. In this auction, the ad with the best Ad Rank wins.
The Ad Rank is determined by two components:
- The cost-per-click bid — refers to how much advertisers are willing to spend on their ad.
- The quality score — is determined by a web page’s CTR (click-through-rate), the landing page experience, and the relevance of the ads.
How do you get a good Ad Rank and win the ad auction? Well, you either spend more on bids or work on your quality score.
The Benefits of PPC
Now that you know the basics of PPC, we can discuss more the benefits. Here are the most important perks that PPC can offer.
PPC increases website traffic fast
Now, on the SERP (search engine result page), you will see that you have two kinds of results: the sponsored ads and the results afterward. These websites reached the first SERP by using search engine optimization, or SEO for short. So then, to reach that position, you have to optimize your website’s content constantly. This includes links, page design, website copy, and much more.
Although it’s a good idea to concentrate on SEO, PPC will offer you faster results. What usually takes months to complete with SEO takes just a few weeks when using PPC.
PPC offers accurate data
To do something successfully, you need data to back you up. Because you have so many tools at your disposal, you can easily track PPC campaigns and measure the results.
For example, in Google Adwords, you can get great data using Google Analytics and the Google Keyword Planner. Once you have all that information, you can use it to optimize both your PPC advertisements and your SEO.
PPC works on different search engines
Of course, SEO also works on other search engines. But a handy feature is that you can import your advertising campaigns from Google to other search engines, such as Bing or Yandex.
This essentially means that you don’t have to waste any time creating and testing new ads. You can use the ones you have created and optimized on Google and reap the benefits.
These are just some of the primary benefits, but PPC also:
- Improves ROI
- Isn’t affected by algorithm changes
- Offers specific targeting and retargeting options
Does your Business Need PPC?
We want to say that the answer is an obvious ‘yes.’ But the truth is that it depends on your business goals and, ultimately, it depends on what marketing strategy you want to pursue.
If you don’t have a budget that you can spend on ads, you should try improving your SEO results and maybe concentrating on the content.
But if you want fast results, accurate data, and have a budget that you can spend, then you should definitely invest — or at least try — PPC. And if you decide that you want to go for PPC, then we have something that will make your advertiser life a lot easier.
Yes, we’re talking about automation. The truth is, to take advantage of PPC, you need to win the ad auction. And that essentially means spending a lot of time to optimize ads, keywords, and bids.
This might not be ideal, especially when you have a lot of other things to do, which is why we would like to suggest Adspert.
Adspert can help you achieve all of your business goals while saving you time and money. You have to log in, and from there on, Adspert will do the rest.
What does Adspert do? We’re glad you’ve asked! Adspert optimizes ad campaigns, bid changes, conversion types, targeted groups, and keywords — regularly, so you don’t have to. Get Adspert today and profit right away!