Maybe you started a Google Ads campaign without much thought or consideration. Somebody might have told you that it’s the right thing to do marking wise, and you did it. Or maybe it was a deliberate and well-thought choice. Either way, investing in ads on Google was a smart decision.
Now, you might be wondering why? Well, the average conversion rate for Google Ads is 75%, and on average, Google delivers an 8:1 return on investment (ROI). That means that for each dollar you spend, you will be getting eight dollars back. That’s a pretty good deal if you ask us.
But you can’t just start a few advertising campaigns on Google and call it a day. There is much work to be done, and you need to improve your ads’ performance continuously to get the results you want.
So, how can you improve your ads’ performance on Google? Let’s see:
Organize your Ads
It’s good to experiment with Google Ads and check out all the features, but once you create your ads and your campaigns, you need to organize them.
Google offers six different types of ads, so make sure you use those that will benefit your business most. If you have a couple of different kinds of ads, separate them accordingly.
After you create your ads, you need to have ad groups and ad campaigns. Let’s break it down and see what these are.
Ad groups have one or more ads, and ad campaigns have one or more ad groups. Usually, ad groups have a particular theme. They revolve around a product or a service. The best practice is to keep ads, ad groups, and ad campaigns as organized as possible.
But beware! Creating too many campaigns and ad groups might stretch out your budget. If you’re a small business or have a limited budget, it’s best to create one or two ad campaigns and concentrate on them.
You need to keep track of all of your ad groups, ads, and keywords. Note down how many ads and keywords are in each ad group and check how relevant they are for the group.
Many recommend that you should have around 30 keywords and two to three ads per ad group. Everything needs to be relevant, from the keywords used in your ad’s text to your landing page.
Let’s say a person sees your ad and clicks on it. The landing page happens to be the product page, so the potential customer visits your product. But they decide to keep on looking and exit your website.
This is when you need to intervene and use remarketing. You will be showing your ads to this person multiple times until they decide to go back and make a purchase.
Remarketing doesn’t always work, but according to studies, it does increase your conversion chances considerably. The potential customer already showed their interest in your product. You just need to convince them to return to it.
To use this feature, you will have to go to the campaign’s additional settings section and click on “Audiences.” In this field, you can select the option for remarketing, choose the audiences you’d like to add and finally, save your changes.
Optimize your Ads Regularly
If you have looked into PPC campaigns, then you’ve probably already read about keywords and bids. The truth is, these two elements are essential for ad campaigns.
Having the right keywords is vital because that is what you are bidding for. So that’s where your money goes. If you don’t have well-researched keywords, then you’ll spend your budget foolishly.
But even if the keywords don’t change for a while, bids can. Depending on the market and on the competition, bids can increase or decrease. This is why you need to pay attention and optimize your bids and your keywords regularly.
These are not the only things you need to optimize. You should also change the copy of your ad once in a while. Use your keyword research and put the best performing keywords in your copy. You can also experiment a bit and see if longer copies or shorter ones grab your customer’s attention. And most importantly, don’t forget your CTA.
Also, don’t forget that a significant number of people shop and do research on their phones. Make sure you are running ads for both computers and mobile devices.
Automate your Google Ads Campaigns
By far, the best way of improving your ads’ performance is to automate the whole process. And now, you can easily do that with Adspert!
How does Adspert work?
To put it simply, Adspert uses the help of artificial intelligence to analyze millions of data points and optimize your online advertising campaigns. This involves all the processes related to keyword maintenance, campaign optimization, and bid changes.
But you might be more interested in the benefits you’ll get from using Adspert rather than the mechanics behind the platform. First and foremost, Adspert saves you time.
With Adspert, you don’t need to look into keywords and change them every couple of days, nor do you need to adjust your bids every day. And because Adspert is so easy to use, you won’t have to spend time learning all the features.
Adspert also works on different platforms. So if you’re thinking of advertising on Yandex or Amazon, we’ve got your back. Using our platform, your campaigns will be optimized all the time, which means that your conversion rates and profit will increase considerably.
Are you still not convinced? Then ask for a free demo today and see just how much Adspert can help you.