3 Things You Need to Care
The most effective ppc landing page headlines are those that contain three elements. The headline is the most important part of the ad; it has to catch the reader’s attention right away. It should have a good title that is catchy and has enough information about the product or service to get the reader’s attention. Next, the body of the ad has to grab the reader’s attention again. It needs to present the benefits of purchasing this product in as few words as possible. The benefits need not be exaggerated; they only need to be highlighted.
Here is the checklist for Headline that you can always keep in your pocket:
One important thing to remember when writing a PPC headline is that it has to be short. Visitors are given only a minute of words to scan before moving onto another company. If there are more words than needed in your headline, the visitor may not feel interested in reading more. Thus, you should choose a shorter keyword for your landing page as well. The shorter the keyword, the better.
Test, Test, Test
Once you have written your PPC ad headline and have tested it, the next step is to test your landing page. The way to do this is to create three different ads using the same set of keywords. What will test each ad headline and each of the ad copies for a certain amount of time? When the results come out, you can compare your results.
This article by the Wordstream can explain to you how to evolve your test practices
Landing page ads, therefore, can help you with increasing conversions and lowering your cost-per-clicks. It is best to choose your keywords carefully to maximize the potential of these ads. Write a compelling ad copy to entice your visitors to click on these ads and optimize PPC ads to drive maximum traffic to your site and your landing page. These steps will greatly increase your chances of success with PPC.
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