Increase Conversions With PPC Landing Pages

shape shape
A ppc landing page is basically a standalone online page that you plan to use in an ad campaign with AdWords, Google AdWords, or any other search engine. It is a separate page where visitors click on a pay-per-click advertisement after clicking on an advertisement. Their relevancy and simplicity are what make landing pages one of the easiest ways to boost conversions from your organic traffic and cut the cost-per-click of your PPC ads. This is especially true if your conversion rates are very high and if you are paying per click on the top-ranking results of major search engines like Google and Yahoo! Search Marketing.

3 Things You Need to Care

The most effective ppc landing page headlines are those that contain three elements. The headline is the most important part of the ad; it has to catch the reader’s attention right away. It should have a good title that is catchy and has enough information about the product or service to get the reader’s attention. Next, the body of the ad has to grab the reader’s attention again. It needs to present the benefits of purchasing this product in as few words as possible. The benefits need not be exaggerated; they only need to be highlighted.

Here is the checklist for Headline that you can always keep in your pocket:


Keep Short

One important thing to remember when writing a PPC headline is that it has to be short. Visitors are given only a minute of words to scan before moving onto another company. If there are more words than needed in your headline, the visitor may not feel interested in reading more. Thus, you should choose a shorter keyword for your landing page as well. The shorter the keyword, the better.

trust signals

Test, Test, Test

Once you have written your PPC ad headline and have tested it, the next step is to test your landing page. The way to do this is to create three different ads using the same set of keywords. What will test each ad headline and each of the ad copies for a certain amount of time? When the results come out, you can compare your results.

This article by the Wordstream can explain to you how to evolve your test practices

Landing page ads, therefore, can help you with increasing conversions and lowering your cost-per-clicks. It is best to choose your keywords carefully to maximize the potential of these ads. Write a compelling ad copy to entice your visitors to click on these ads and optimize PPC ads to drive maximum traffic to your site and your landing page. These steps will greatly increase your chances of success with PPC.

How To Optimize PPC Landing Pages
Watch this video on YouTube.
This video is embedded in the extended data protection mode of Youtube, which blocks the setting of Youtube cookies until an active click on the playback occurs. By clicking on the play button, you consent to Youtube setting cookies on the device you are using, which may also be used to analyze user behavior for market research and marketing purposes. You can find more details on the use of cookies by Youtube in Google's cookie policy at

Bottom Line

With Adspert’s innovative machine learning solution for Amazon Advertising, Google Ads, Microsoft Ads and Yandex.Direct our customers are able to reach and exceed their sales or profit goals faster than ever!

As one of the most disruptive online marketing SaaS startups, Adspert automatically manages campaigns by leveraging our state of the art machine learning solutions. By identifying high-performance keywords and adding them to the campaign automatically or manually, Adspert aims to reach our customers’ goals every moment of every day, while maintaining full transparency of every change and decision.