Is Microsoft Ads (Formerly Bing Ads) A Worthwhile Investment?

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To answer this question, we need to look at both the benefits of Microsoft advertising and Google AdWords. Bing advertising is relatively new compared to Google AdWords. The former relies solely on website optimization, whereas the latter uses different bidding strategies to push up the cost per click and the cost-per-impression. Google AdWords is more closely linked to the bidding strategies used by the publisher. Many would debate on which one is more beneficial, but for the sake of this discussion, we shall assume that Bing ads are worth their cost.

What is so good about Bing anyway?

First, it is widely popular, so there are plenty of websites that use it. The next benefit is its relative simplicity in comparison to Google AdWords. It also does not show as much traffic data, unlike Google. It does not matter how you manage your website or how much traffic it generates since Bing will be doing it all for you.

Aside from being simple, Bing also has a much wider range of advertisers to choose from. This means that you have more options in terms of what you will sell and where you are selling it. You can target specific audience groups like teenagers, seniors, students, women, etc. This will help you run an e-commerce website that caters to these kinds of people. You won’t have to worry about them bumping into your competitors because Bing allows you to advertise on websites that you do not compete with.

How is it able to pull in so much traffic in a short period though?

Bing has implemented a new algorithm that has dramatically improved its traffic-pulling capabilities. In its earlier days, Bing only pulls traffic from trusted websites. However, since this new algorithm was released, Bing now targets uncluttered sites more efficiently, which improves its chance of pulling in good traffic.

In addition to this, Bing has integrated contextual ads that allow users to browse the internet based on their interests. If you want to buy a coffee cup, you type in something like “cup coffee” into the search query box, and Bing will then display ads related to this subject. These ads can be real-time or on a delayed basis, i.e., they’ll appear when the searcher is looking for coffee, not when he wants to buy it.

With all this going for it, you’d think that Bing ads are a waste of money. After all, why should advertisers pay so much for each click? The simple answer is this. If you have a lot of traffic and a high conversion rate, you will make a lot of money. You’re gambling with your money, so better be prepared.

Reputation

Bing’s reputation as a trustworthy search engine is solidified by how popular Google is. People trust Google because Google offers reliable search results and a great user experience. People trust Bing because it offers better ads and a more tailored user experience. It’s all about knowing your customers and giving them the feeling that you know what you’re doing. This is one of the reasons that Bing ads are so useful. It gives the customer what they want at the right place and the right time.

Some people think that they don’t need to bother with Bing ads because they already have a website that’s optimized for Bing. While this may have worked in the past, SEO rules have changed recently, and now, people are finding it more difficult to rank for a specific key term in search engines. The competition is getting fiercer by the day, and if you’re not careful, you might end up spending more money than you have to. The alternative is to hire an SEO expert or invest in an in-house SEO team to optimize your website for Bing. This way, you can be assured that your website will perform well in Bing.

6 Reasons and 6 Tips to Get the Most from Bing Ads
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Bottom Line

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As one of the most disruptive online marketing SaaS startups, Adspert automatically manages campaigns by leveraging our state of the art machine learning solutions. By identifying high-performance keywords and adding them to the campaign automatically or manually, Adspert aims to reach our customers’ goals every moment of every day, while maintaining full transparency of every change and decision.