How To Effectively Combine PPC with Content Marketing?

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When you own a small business, it’s hard to successfully develop and improve everything simultaneously. You might be prioritizing customer service, your website, or your product.  And there’s one department in particular that is usually underdeveloped: marketing. Now, why is that? 

The answer might be simpler than you’d expect. It’s because most marketing teams pick a strategy and go with it instead of branching out and trying different things. 

For example, if your marketing department is focusing on social media marketing, likely, increasing traffic to your website through PPC is not such a big priority. Instead, creating and delivering content to the audience through various social media outlets is the main action plan. 

But the truth is, in today’s ever-changing market, you need to combine all types of content marketing, including PPC, to stay relevant. And you’re going to learn how to develop different marketing strategies and mix them to get spectacular results right now.

What Is Content Marketing and PPC

Marketing content comes in all shapes and sizes. It can be:

  • Social Media Marketing 
  • SEO (search engine optimization)
  • PPC (pay-per-click)
  • Inbound Marketing
  • Content Marketing Strategy

Both content marketing and PPC are methods in which you can advertise your brand. Although the result should be the same, these two forms of advertisement use different ways to obtain that result. 

Content marketing revolves around a specific type of content that you share with your audience. You need to make content that is relevant to your audience. This either means that your content needs to: 

  • Inform and educate your audience about your services and products 
  • Attract your audience to your services or products 

To do this, you need to have a powerful and well-established brand image and constantly produce quality content. This content can come in the form of blog posts, eBooks, reports, newsletters, etc.

PPC stands for pay-per-click. Most commonly, PPC advertising is used on big search engines, such as Google, Amazon, Bing, etc. Its purpose is to drive traffic to a specific website. It does so by using ads. 

The search engine will present several ads to an internet user. Every time someone clicks your ad and lands on your website, you will pay the publisher. These are the basic mechanics of PPC advertising, but if you’re interested in finding more about PPC, you can check out our article.

How Can You Mix Content Marketing and PPC

Combining content marketing with PPC is no easy task. You need to know exactly how each one works, and you need to put time into both constantly. This means that you constantly need to optimize your PPC campaigns, and you need to produce content regularly. 

But content marketing and PPC can help one another. For example, you can use your keyword research to add the most trafficked keywords in your blog posts. You can even test the keywords in your ad titles and see how your intended audience reacts to them. 

You can also create a great landing page by using content marketing. The landing page is one of the most important elements of your PPC strategy. You can build a perfect copy for your landing page by using your content marketing skills. By having a well-written landing page, you will be able to convert visitors into customers.

You can also create PPC campaigns that promote your content. Maybe you have blog posts that you’d like to be read by many people, or you have a page where visitors can sign up to receive your content. All of this can be promoted using PPC campaigns. 

Bottom Line 

By now, we believe it’s pretty obvious that you need to invest time and effort in PPC and content marketing. But what if we tell you that there is a way in which you can concentrate just on content marketing, without bothering with PPC strategies?

That’s right, you can now do that by using Adspert

We wanted to make PPC easy, time-efficient, and cost-effective, and that’s how we came up with Adspert. To put it plainly, Adspert is a platform that uses mathematical statistics software to optimize PPC campaigns. It does this by adjusting bids for keywords, products, and placements.  

But what does this mean? How can Adspert benefit you? Well, the answer to this is quite simple. 

Right off the bat, you will have more time on your hands. That means that you can concentrate on anything else. Do you want to invest your time into content marketing? You can do that! Do you want to spend time perfecting your website! You can do that too! Do you want to relax and spend some quality time with your family? Consider it done!

But this is not the only benefit. You can get incredible results with Adspert. Because your PPC campaigns will always be optimized, your ROI will skyrocket. This means more money with less effort. 

So make your life easier and get Adspert today.

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