The industry has been growing lately, and it has become a competitive field. Whether you are intentionally looking for specific ads or just unintentionally noticing them in your browser, ads have ended up being essential in our lives.
In a nutshell, if you put things into perspective, advertising is quite a complicated process. Starting from a simple idea, you create an entire system that connects so many dots. And this system increases the chances of your business landing more customers, and giving certain products a more visual approach.
So, how can you improve your Amazon advertising strategy? If this question is always on your mind, you have to keep reading and take into consideration these easy tips:
1- Organization is key
Not having an organized strategy can do more harm than one could expect. Having in mind the idea of advertising as a system that connects several dots, imagine if you miss even one dot: the entire outcome can change, and the strategy might end up at risk. This is why carefully organizing your plan is one of the most essential tips to share.
Shortly, Amazon helps you advertise your products without having any particular account. Sounds simple enough, right? Depending on the type of add you want to use, there are certain aspects you need to concentrate on.
This is where proper organization helps: advertising on Amazon uses PPC as a basis and targets the viewers based on a set of keywords and categories. The main Amazon ad categories are the following:
- The Headline Search Ads, which are at the top of the customer’s search results page. This category uses keywords, and you can advertise at least three products, as they help to get more orders on the platform. One of the disadvantages is that the conversion rate is lower, and it can be more expensive than the Sponsored Products Ads.
- Sponsored Product Ads, which appear in Amazon search results and are displayed on product pages as well. This category also makes use of keywords, and they are “pay-per-click” display ads for individual products. As a disadvantage, it takes longer to set up this type of advertising and is less effective sometimes.
- Display Product Ads, which appear on the side of the page. This category makes use of product targeting and is efficient in advertising specific products to a broader audience. This category is better for a lengthier sale process rather than a volume sale, which could be seen as a disadvantage.
Organising your information correctly in this situation will help you get better coverage and target the exact audience that you need.
2- Keywords are the elite of advertising.
Putting together a good advertising strategy requires the usage of relevant keywords. If you do not choose the right keywords, your ad might not reach the intended audience. Keywords define what your content is about, and they are also used by the users when searching for specific items.
Imagine the following scenario: as a user, you need a fridge, so you type in “fridge” as a keyword and hit the button. To your surprise, you see an oven instead of a fridge, even though the keywords match. This might cause you to look for the intended product somewhere else.
Focusing on the right keywords will provide better results and prevent errors like this one. To do so, you need to create a thorough keyword strategy. In this strategy, you will need to:
- Research your keywords with a keyword discovery tool.
- Analyze your keywords and see which ones fit your products best. Try to find and use highly relevant keywords. These keywords relate to what you want to advertise and are associated with specific products.
- Organize and group your keywords after into themed groups
The offer needs to be directly aligned with the user’s needs, and in this situation, thinking of all the aspects can save you time and money. Users may want certain brands to buy online, find a physical store, or find a review regarding a particular product. The right keywords provide all these pieces of information.
Keyword usage is significant, but it is just as important to understand the different types of keywords. If you want to know more about the different keywords, you can check them out in our previous article.
3- Make enough improvements
Optimization is another vital aspect, involving more than just good keyword usage and management. The market is always changing, so keeping an eye on data might be a good starting point. The question is whether to do this manually or automatically. Data can sometimes get overwhelming, as it might involve vast sets of information that cannot be checked manually. Why not? Possibly because it would be time-consuming, and after a while, it could become annoying. Not to mention, it can sometimes leave room for errors. We are human, after all.
This is where advertising meets automation, which can lead to a lesser risk of errors, as the system analyzes the data for you and aids you in terms of decisions. Data can also get messy, leading to a debate in decision-making. But automation is here to save the day by making it both calculated and well-organized at the same time.
Of course, automation is an integral part of the improvement process, but it is not the only one. We have talked about organisation and keywords above, and they are both essential players in this field.
Category-specific targeting is a strategy that lets you reach the targeted audience, who is interested in the product you are selling. When it comes to time management, this is an improvement, as you don’t have to go through keywords always.
Last but not least, keywords, especially negative ones, narrow down the user’s searches. Negative keywords are excluded from larger-scale searches, limiting the ranking for irrelevant searches. For example, if you want to sell 10$ books, your searches should not point towards limited edition books, which could cost even hundreds of dollars.
Advertising is all around us, and there is no doubt about it at this point. However, it can become rather tricky at times, especially when it comes to finding the perfect strategy to help you succeed in a competitive world. And sometimes, even if you feel like your plan is good, chances are that there is room for further improvements.
Have no fear, though, because all these improvements can occur with a little bit of help. Adspert can provide you with the perfect solution. Are you worried about keyword maintenance or campaign optimization? Adspert can help you by automating all the related processes, which will save you much time.
Rapidly changing contexts require adapting to different situations, and these can include anything from languages and currencies to other markets or products. And they can all be adapted by making use of artificial intelligence.
And the best part about it? You can test out all these services by getting a 30-day free trial.