Amazon Prime Day Strategy: Top PPC Tips for Success

Amazon Prime Day 2022 – Tips for Effective PPC Campaigns

Amazon Prime Day is one of Amazon’s biggest sales events that offers massive revenue potential for Amazon sellers and vendors.

Even if you are not regularly advertising on Amazon, PPC should be a part of your general marketing plan. The sales opportunity is just too good to miss!

That is why I prepared Amazon Prime Day strategy tips and tricks for effective Amazon Ads before, during and after the sales event.

Keep reading to find out how to optimize your PPC campaigns for maximum Prime Day impact!

Estimated reading time: 16 minutes

Amazon Black Friday Strategy 2024: Complete Guide for Sellers and Vendors

Amazon Black Friday Strategy

Black Friday might seem far away, but Amazon is already collecting deal submissions for approval! Besides submitting the deals on time, there is much more to prepare. Develop your Amazon Black Friday strategy, adjust the Amazon Ads or your PPC optimization tool, review product listings, and much more.

Sounds overwhelming? It doesn’t need to be. Here’s a complete guide for Amazon sellers and vendors on how to prepare, react during and review after Black Friday and Cyber Monday. Keep on reading to maximize your sales and profits during the two most popular sale events!

Estimated reading time: 16 minutes

Holiday Sales 2022 and Amazon PPC (Complete Analysis)

Holiday Sales 2022

Did Black Friday, Cyber Monday and Christmas shoppers tighten their belts under the looming recession? Or did they rack up as many deals as they could?

Even though the economic circumstances are turbulent, shoppers definitely did not go into super-saver mode. On the contrary, they bought even more! And how did Amazon sellers and Amazon vendors and other eCommerce businesses do?

Get an insight into key metrics during Black Friday, Cyber Monday and the entire holiday shopping season including conversion rates, conversion values, ACoS, and more!

Keep reading so you can ultimately use the learnings to grow your eCommerce traffic in 2023.

Estimated reading time: 17 minutes

10x Amazon PPC Leader (2021-2024)

Amazon PPC Leader winner by OMR reviews

When it comes to any kind of purchases, we like to base our decisions on the reviews of other buyers. The same applies when we are buying a new business software for online marketing.

This is where OMR Reviews comes in – the leading information platform in the digital scene.

Are you looking for a pay-per-click advertising solution? Look no further. Adspert is a consecutive winner of Amazon PPC Leader badge for the past +2 years! This best ad-tech AI might be exactly what you are looking for to make your ad campaigns more profitable.

Estimated reading time: 5 minutes

Amazon Prime Day 2022: 3 Insights Every Amazon Seller Should Know About

Amazon Prime Day 2022: 3 Insights Every Amazon Seller Should Know About

Amazon Prime Day 2022 broke the record – more than 300 million products were purchased worldwide. Was it the same for Amazon sellers and vendors? Based on this year’s Adspert’s data and analysis, we prepared 3 useful insights into buyer behavior in 2022. Here are the key points:

  1. Consumers were well aware of Prime Day and waited for it to shop.
  2. Shoppers focused on lower-priced items.
  3. More sellers and vendors decided to sit out Prime Day 2022.

What does all this mean and what do the numbers say? Let’s dive into the data and check the Amazon Prime Day 2022 results!

Estimated reading time: 12 minutes

eBay Promoted Listings Advanced: The Ultimate Guide

ebay promoted listings

How To Drive More Traffic and Sales to Your Listings With eBay’s New Advertising Solution?

While most eBay sellers are already familiar with the Promoted Listings Standard (PLS) campaign type, the new auction-based advertising option Promoted Listings Advanced (PLA) is still uncharted territory for many.

In this ultimate guide, we’ll explain the differences between PLS and PLA campaigns and dive deeper into how exactly PLA campaigns work.

Furthermore, we will provide a step-by-step guide on how to create a PLA campaign on eBay as well as suggestions for campaign optimization.

Estimated reading time: 15 minutes

How to Improve Your Google Ads Performance?

how to improve google ads performance in 5 steps

A well-thought-out Google Ads campaign can increase your company’s sales significantly. However, a mismanaged campaign can drain your business’ treasury like you wouldn’t believe it. We’ve seen companies waste thousands upon thousands of dollars, all because they were missing some of the key ingredients that turn a mediocre campaign into a hit.

Do you feel like you’re not getting all you can with your current Google Ads campaign?

Learn how to improve the performance of your ads on Google in this article.

Estimated reading time: 9 minutes

3 Reasons Why Are Bing Ads Worth It

To answer this question, we need to look at both the benefits of Bing Ads (Microsoft Advertising) and its competitor Google Ads.

The former relies solely on website optimization, whereas the latter uses different bidding strategies to push up the cost per click and the cost-per-impression.

Google Ads is more closely linked to the bidding strategies used by the publisher. Many would debate on which one is more beneficial, but for the sake of this discussion, we shall assume that Bing ads are worth their cost.

Estimated reading time: 4 minutes

How to Test Google Ads: Quick and Easy

how to test google ads with AB tests

AB Testing is very important in the world of Google Ads. Google Ads is one of the most popular PPC networks, and if your website can’t perform well, your ad budget could be close to wasted. So, how to test Google Ads?

There are many ways of testing your website. It all comes down to whether you want to do AB testing yourself or get someone else to do it for you.

Estimated reading time: 2 minutes