How to Prepare for Second Prime Day?
Here are 3 tips for Amazon sellers and vendors to prepare Amazon strategy and PPC campaigns for Prime Day in October.
1. Amazon PPC Pulse Check
First, make sure you have the basics covered (if you’re an advanced Amazon Ads user, you can skip this step):
- Do you have a well-organized Amazon Ads campaign structure?
- Review your keywords
- Invest in Amazon PPC optimization
For more, check these Amazon PPC strategy tips.
2. Make Informed Decisions
Most Amazon sellers and vendors have already been preparing for the upcoming Black Friday and Cyber Monday sales. You can use those plans and adjust them for Prime Big Deal Days sale.
The job is even easier for those who took part in the July Prime Day. You have the experience and the historical data of what products sold well. Use your analytics as a starting point.
Determine your previous successes and failures to make informed decisions about Prime Day in October.
3. Master Prime Day Event Strategy
Then, go from general to specific and review your Amazon Prime Day advertising strategy. This article gives you in-depth instructions on for effective Amazon Ads campaigns before, during, and after Prime Day.
Review Previous Prime Day Findings
Given the global situation at the time around July Prime Day, a lot of Amazon sellers and vendors were unsure about the sales numbers.
To the surprise of many, the sale event turned out to be – again – record-breaking!
There is no more doubt if shoppers are aware of Prime Day or not. They clearly waited with their purchases and were more than willing to take advantage of the Prime Day sales.
Prime Big Deal Days Tip
Previous Prime Day broke the record in the number of sold products. Even if Prime Day in October does not surpass those numbers, it is more than clear that shoppers are aware of the event and still willing to shop.
Which Marketplaces Can Take Part in Prime Day in October?
Are you not sure if fall Prime Day will be available for your marketplace? Check the list below. If your country is on it, you are good to go!
- Austria
- Australia
- Canada
- China
- Belgium
- Brazil
- France
- Germany
- Italy
- Japan
- Luxembourg
- Netherlands
- Poland
- Portugal
- Singapore
- Spain
- Sweden
- UK
- US
Compared to last year, Amazon expanded their reach. Last year the October Prime Day took place in 15 countries and this year it will run in 19 countries. Adspert supports all listed marketplaces.
How Can Adspert Help You to Get the Most Out of Prime Big Deal Days?
Adspert is an AI-based PPC Optimization tool for Amazon Ads. The algorithm analyzes thousands of data points and learns how different parameters affect the performance of your Sponsored Ads Campaigns.
As a result, the algorithm finds the most promising keywords and the best product targeting options. The AI automatically sets the right bids every day to boost your campaigns’ performance.
Prime Day in October Q&A
At the moment, the exact dates are yet unknown. Prime Day in October will probably be two full days long, just like the July Prime Day, lasting for 48 hours.
Some are talking about Prime Big Deal Days, others mention Primer Day in October, second Amazon Prime Day, Prime Day 2 and so on. Do not let it confuse you.
Those are names for the same sale event officially called Prime Big Deal Days.
As its name suggests, Prime Day is meant for Amazon Prime members. Non-Prime members cannot take part unless they subscribe to Prime.
The subscribers get exclusive discounts on a large number of products and services across Amazon’s store.
The sale event is not unlimited – it lasts for 48 hours. During that time, Prime members can access deals and save a great deal. Amazon sellers and vendors on the other hand can boost sales and get rid of old stock. Win-win situation, right?
Let’s make it clear why Prime Day is worth the fuss. Since it was first organized in 2015, this sale event is consistently breaking sales records. Meaning it has massive revenue potential for Amazon sellers and vendors.
In 2022, Prime members purchased 300+ million items worldwide. Already the numbers alone speak for themselves – no seller should miss the chance to take part in any Amazon Prime Day.
