Amazon PPC Optimization: Ultimate Guide (2025)
This is an ultimate guide to Amazon PPC Optimization in 2025.
So if you want to optimize your Amazon Ads and grow your sales, you’ll enjoy the actionable tips in this new guide.
Let’s dig in!
Estimated reading time: 39 min
Improve Your Amazon PPC strategy: 3 Tips for Beginners (2025)
Ecommerce business has grown enormously in recent years, and selling on Amazon is not an exception.
Amazon sellers and vendors compete not only on a product-level, but also battle for the attention of online shoppers.
If you want to succeed in Amazon sales AND remain competitive, you have no choice but to come up with an effective Amazon PPC strategy.
In this post, I will share 3 tips for beginners on how to set up Amazon advertising strategy
Estimated reading time: 22 minutes
eBay Ads Rebrands to eBay Advertising
Big news for eCommerce sellers on eBay! On 8 July 2024, eBay Ads was rebranded to eBay Advertising.
This change comes with new names for their campaign types.
Let’s break it down.
Estimated reading time: 5 minutes
How does Adspert find new keywords and ASINs for Amazon Ads?
I am going to show you exactly how Adspert finds new keywords and ASINs for Amazon Ads accounts. This is one of Adspert’s core features.
In this explainer article I will cover:
- How Adspert uses Search Query Report?
- How Adspert analyzes and qualifies search terms
- 2 ways how Adspert prepares search terms for addition
- Why is it OK to include low-converting keywords to your campaigns
So if you want to find out how Adspert finds new keywords and ASINs in a fully automated way (which ultimately saves you a bunch of time), keep reading.
Estimated reading time: 8 minutes
Adspert PPC Optimization Comparison: Cross-Platform vs. Account-Level Optimization
This article explains when to use (and when not to use) a cross-platform Performance Group.
Cross-platform Performance Group enables you to optimize campaigns from different accounts and platforms (e.g. amazon.de, amazon.fr., ebay.de, google ads) in a single Performance Group.
Estimated reading time: 3 minutes
Prime Day In October: 3 Tips to Boost Your Sales
The rumors are over: Prime Day in October is on! After last year’s Prime Early Access Sale, Amazon introduced it as Prime Big Deal Days.
In recent months many eCommerce businesses had to adapt or cut costs for various external reasons. This is your golden opportunity to increase sales already before Black Friday! After another record-breaking Amazon Prime Day 2023 in July it makes sense to grab the chance and take part.
Read on to learn how to get your Amazon store and listings ready for the event.
How to Improve PPC Performance: 7 Reasons for Below-Average Results
There are multiple reasons why the performance of a particular account may suffer. The online advertising world is a constantly changing landscape.
Competition intensity changes, user behavior varies, external events like weather or politics all affect how Ads campaigns perform over time.
Another factor affecting the performance of your account is the changes you or the tools you use do.
Estimated reading time: 4 minutes
Amazon PPC: Leitfaden zur Optimierung von Amazon Ads (2023)
Mit Amazon Pay-Per-Click hast du die Möglichkeit, deine Zielgruppe dort zu erreichen, wo sie einkauft: auf Amazon.
Und indem du deine Amazon-Anzeigen optimierst, kannst du deine Umsätze sogar maximieren. Wenn du das erreichen willst, werden dir die Tipps in diesem neuen Leitfaden für Amazon Ads gefallen.
Los geht’s!
Geschätzte Lesezeit: 39 min
Promote Listing on eBay: Now More Space for Your Ads
Ad slots for eBay Promoted Listings Advanced have expanded again. The best part?
You can win even more impressions and sales of your listings with the help of eBay ads.
Keep reading and find out more about all details related to the most recent slot expansion of Promoted Listings Advanced.
eBay PPC Expands Promoted Listings Advanced: From 1 to 4 Slots
A fresh announcement came out about an expansion of eBay PPC – Promoted Listings Advanced! Based on the PPC (pay-per-click) model, users could get access to the top slot of eBay’s search results.
What benefits does the novelty bring to sellers? An expansion from 1 to 4 top slots! Embrace the expansion and get more impressions, better visibility and higher sales.
Estimated reading time: 8 minutes