eBay Ads Rebrands to eBay Advertising
Big news for eCommerce sellers on eBay! On 8 July 2024, eBay Ads was rebranded to eBay Advertising.
This change comes with new names for their campaign types.
Let’s break it down.
Estimated reading time: 5 minutes
Amazon FBA Calculator: 5 Best Picks for FBA Sellers
As an Amazon seller, you’ll know that running a healthy business is all about understanding your costs, and knowing your profits.
This is where Amazon FBA Calculator tools come in.
These tools can help you to figure out exactly how much money you are making on each sale, as well as how much it will cost you to ship your products to Amazon, and any other FBA fees involved.
In this blog post, we will discuss the 5 best Amazon FBA Calculators.
I will highlight the main features of each tool, as well as their pros and cons.
Let’s go…
Estimated reading time: 9 minutes
How does Adspert find new keywords and ASINs for Amazon Ads?
I am going to show you exactly how Adspert finds new keywords and ASINs for Amazon Ads accounts. This is one of Adspert’s core features.
In this explainer article I will cover:
- How Adspert uses Search Query Report?
- How Adspert analyzes and qualifies search terms
- 2 ways how Adspert prepares search terms for addition
- Why is it OK to include low-converting keywords to your campaigns
So if you want to find out how Adspert finds new keywords and ASINs in a fully automated way (which ultimately saves you a bunch of time), keep reading.
Estimated reading time: 8 minutes
Adspert PPC Optimization Comparison: Cross-Platform vs. Account-Level Optimization
This article explains when to use (and when not to use) a cross-platform Performance Group.
Cross-platform Performance Group enables you to optimize campaigns from different accounts and platforms (e.g. amazon.de, amazon.fr., ebay.de, google ads) in a single Performance Group.
Estimated reading time: 3 minutes
Prime Day In October: 3 Tips to Boost Your Sales
The rumors are over: Prime Day in October is on! After last year’s Prime Early Access Sale, Amazon introduced it as Prime Big Deal Days.
In recent months many eCommerce businesses had to adapt or cut costs for various external reasons. This is your golden opportunity to increase sales already before Black Friday! After another record-breaking Amazon Prime Day 2023 in July it makes sense to grab the chance and take part.
Read on to learn how to get your Amazon store and listings ready for the event.
How to Improve PPC Performance: 7 Reasons for Below-Average Results
There are multiple reasons why the performance of a particular account may suffer. The online advertising world is a constantly changing landscape.
Competition intensity changes, user behavior varies, external events like weather or politics all affect how Ads campaigns perform over time.
Another factor affecting the performance of your account is the changes you or the tools you use do.
Estimated reading time: 4 minutes
Amazon PPC: Leitfaden zur Optimierung von Amazon Ads (2023)
Mit Amazon Pay-Per-Click hast du die Möglichkeit, deine Zielgruppe dort zu erreichen, wo sie einkauft: auf Amazon.
Und indem du deine Amazon-Anzeigen optimierst, kannst du deine Umsätze sogar maximieren. Wenn du das erreichen willst, werden dir die Tipps in diesem neuen Leitfaden für Amazon Ads gefallen.
Los geht’s!
Geschätzte Lesezeit: 39 min
Promote Listing on eBay: Now More Space for Your Ads
Ad slots for eBay Promoted Listings Advanced have expanded again. The best part?
You can win even more impressions and sales of your listings with the help of eBay ads.
Keep reading and find out more about all details related to the most recent slot expansion of Promoted Listings Advanced.
Adspert PPC Optimization Types: Revenue, Profit and Click
Adspert offers three different optimization types: Revenue, Profit and Click Optimization.
Depending on your platform, account settings and conversion values, all three options might not be available at all times. Read on to learn more about each optimization type.
Estimated reading time: 3 minutes
eBay PPC Expands Promoted Listings Advanced: From 1 to 4 Slots
A fresh announcement came out about an expansion of eBay PPC – Promoted Listings Advanced! Based on the PPC (pay-per-click) model, users could get access to the top slot of eBay’s search results.
What benefits does the novelty bring to sellers? An expansion from 1 to 4 top slots! Embrace the expansion and get more impressions, better visibility and higher sales.
Estimated reading time: 8 minutes