Profit is the new ACoS

Profit is the new ACoS

Ever since we started offering Amazon Advertising support back in spring 2018, we always go through the same conversation with customers who are interested in having their Amazon Advertising optimized with us – what are the goals they want to achieve, what...
Amazon Advertising Glossary of Metrics & Essentials

Amazon Advertising Glossary of Metrics & Essentials

Amazon Advertising Glossary of Metrics & Essentials In recent years, Amazon has not only expanded its position as a sales platform but has also strengthened its role as an advertising platform. It’s not without reason that Amazon Advertising is now on a par with...
Amazon Advertising Glossary of Metrics & Essentials

Adspert ranked as Europe’s #1 Amazon PPC Tool

Amazon PPC Software Review   Amazon is a complex advertising platform and setting the right bids on keywords and products can get quite challenging. Therefore, David Zimmerman, the leading Amazon Advertising Expert, has analyzed and ranked more than 40 tools that...
5 Quick PPC Landing Pages Tips

5 Quick PPC Landing Pages Tips

If you’re using pay-per-click (PPC) marketing to boost traffic to your website, you can do many things to improve your landing pages. These pages contain the copy that visitors will see when they get to your site. Many PPC marketers have great success by...
Increase Conversions With PPC Landing Pages

Increase Conversions With PPC Landing Pages

A ppc landing page is basically a standalone online page that you plan to use in an ad campaign with AdWords, Google AdWords, or any other search engine. It is a separate page where visitors click on a pay-per-click advertisement after clicking on an advertisement....
7 Best Landing Page Tips & Tricks Ever!

7 Best Landing Page Tips & Tricks Ever!

Landing pages are one of the most important parts of an online marketing strategy. This is because a good landing page can mean the difference between having visitors who may be interested in your product or service and having new visitors who may never return....
Amazon Ads Guide (2021)

Amazon Ads Guide (2021)

It is possible to sell products to the world in your online store on Amazon and earn a lot of money in a concise time. Okay, that’s what anyone can sell about Amazon. But when you have hundreds of different competitors in almost every product category, will you still...
7 PPC Bid Management Tips For Maximum Profit

7 PPC Bid Management Tips For Maximum Profit

The world of pay-per-click (PPC) advertising has grown dramatically in the last several years. More companies are starting to shift serious dollar investments into paid advertising online to increase their digital ad placement spend in the coming years.  A 2020...
Why Quality Content is the Key to Success

Why Quality Content is the Key to Success

Why Quality Content Is The Key To Success? If you’ve been on the internet for any length of time, then you have surely heard the term “quality content” tossed around. This phrase is used almost as much as the term “SEO” (Search Engine...
Tips and Tools to Combine Content Marketing and PPC

Tips and Tools to Combine Content Marketing and PPC

Tips and tools to combine content marketing and PPC advertising are as easy as a few clicks of the mouse. There are many benefits of content marketing over PPC advertising. It provides a better return on investment (ROI) for your business since you have a lot more...
7 Best Landing Page Tips & Tricks Ever!

The Ultimate Google Adwords Campaign Kit

The Ultimate Google AdWords Campaign Kit The ultimate Google AdWords implementation will surely be a product of interactive keyword discovery. Keyword discovery can be defined as how users find relevant and profitable keywords or key phrases for their advertisements....
What is a PPC Landing Page?

What is a PPC Landing Page?

What is a PPC Landing Page? What is a PPC Landing Page? Your landing page or sales page, in short, is the page that visitors first see when they perform a search on Google. When they click on your ad, you pay the host site for a pre-determined fee based on the number...
Is AdWords Profitable For PPC Strategies?

Is AdWords Profitable For PPC Strategies?

PPC Marketing (Pay Per Click Marketing) has become very popular with most Internet Marketers. People have even turned their attention to building blogs, articles, and content around this marketing method. PPC or Pay Per Click Marketing is undoubtedly the method of...
Tips and Tools to Combine Content Marketing and PPC

What Is The Difference Between SEO And PPC?

What is the difference between SEO and PPC? What are the advantages of SEO when compared to PPC? What are the disadvantages of SEO when compared to PPC? All these questions and more will be answered in this article. Both of which will describe in later parts. What is...
A PPC Marketing Guide Can Save You Time And Money

A PPC Marketing Guide Can Save You Time And Money

This is a PPC Marketing Guide for the savvy business owner. It provides information and tips on how to make the most out of your online PPC advertising budget while at the same time lowering your overall costs and increasing sales. To get started in this exciting...
Which Techniques Are Used For PPC in 2020?

Which Techniques Are Used For PPC in 2020?

In this article, I will look at the current state of the marketing landscape and discuss how we can work on the new Google search engine optimization in the future. Suppose you are not familiar with the term PPC. In that case, I suggest you read this article from the...
Using Social Media to Market Your B2B Company

Using Social Media to Market Your B2B Company

If you are planning on using different forms of marketing strategies to expand your business or reach a wider audience, then it’s best to find a company with B2B marketing solutions. A B2B marketing agency is a company or firm specializing in helping businesses...
How Does Bing Ads Compare With Google AdWords?

How Does Bing Ads Compare With Google AdWords?

If you are familiar with Google AdWords or other PPC platforms, then Bing PPC Ads will seem very familiar. You will know that the purpose is to bid on keywords and bid on specific keyword phrases. The bidding rounds are conducted every month with a minimum of $100,...
7 Best Landing Page Tips & Tricks Ever!

The benefit of AB Test on Google Ads

AB Testing is very important in the world of Google AdWords. Google AdWords is one of the most popular PPC networks, and if your website can’t perform well in this system, you will not be making any money online. You have probably heard that testing your website...