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If You’re Active in Russia, Don’t Miss Yandex Advertising

While Google is undeniably the most used search engine in the vast majority of countries, Russia is bringing to the virtual table some serious competition for the market share.  With over 20 years of experience in the Russian marketplace, it is natural to see that Yandex would be the popular choice for many Internet users […]

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Strengthen Your Digital Advertising Stack with Yandex Advertising

There are many platforms on which people can market their services or products, but the most well-known and popular search engine that also doubles as an advertising platform is Google, followed by Microsoft Bing. By looking at current statistics, we notice that in any top classification, we have a search engine that not many may […]

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Here’s Why You Should Consider Microsoft Advertising

A recent study revealed that Google is still the most popular option when it comes to online searches, easily dominating the search engine usage with an average of 73.34% net market share. By looking at the numbers, we can see why Google Ads would be an excellent starting place for advertising your business. But even […]

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Amazon Advertising vs. Google Ads; Which Should You Choose?

As the number of active internet users continues to grow, digital marketing is becoming more important than ever. Yet a global marketplace is not the only benefit this kind of marketing offers us. By being presented with trackable content, cost-effectiveness, and numerous ways of connecting with an audience, we can see how digital marketing became […]

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5 Mistakes to Avoid when Using Amazon Advertising

Founded in 1994, Amazon has become one of the biggest marketplaces in the world, selling products in 16 countries, and having a net income of 11.59 billion dollars for 2019. Just by taking a look at all the numbers and statistics, you can see why it would be highly profitable to sell and advertise your […]

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What Advertisers Miss When Working with Google Ads

When used to its full capacity, Google Ads is a handy and powerful marketing tool. It can be that one thing that your business needs to take off, so investing time and resources into improving the performance of Google Ads accounts should be a top priority for any tech-savvy company.  But enhancing your advertisements and […]

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How to Select and Make the Most Out of Your Keywords on Google Ads

If you don’t want to bother going through the process of optimizing for the search engines, then Google Ads is your friend. Having solid SEO (Search Engine Optimization) strategy and implementation have its perks, especially when you cannot invest financially in online marketing. But statistically, paid searches are more widely used by businesses because they often offer good results in a short period of time.

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5 Ways to Improve Your Google Ads Quality Score Fast

A well-thought-out Google Ads campaign can increase your company’s sales significantly. However, a mismanaged campaign can drain your business’ treasury like you wouldn’t believe it. We’ve seen companies waste thousands upon thousands of dollars, all because they were missing some of the key ingredients that turn a mediocre campaign into a hit.  Do you feel […]

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Automated Amazon Advertising

Free Workshop Learn with Adspert about how big retailers and brands like the Klingel Group, Hella and BlaBlaCar were able to successfully harness the power of artificial intelligence to automate their Amazon advertising and regain their independence from platforms. In September 2019, Amazon marketing expert and Adspert CEO Marcel Pirlich held a detailed seminar on […]

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More Effective Advertising Using the Correct Target Definition

AI Handles Millions of Bids with Precision and Reliability 19th August 2019 Marcel Pirlich was recently interviewed about the development of advertising opportunities on Amazon and how to best prepare for them.  Amazon has recently expanded its advertising capabilities. Would it make sense to focus solely on Amazon Advertising? This very much depends on how […]

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