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What Advertisers Miss When Working with Google Ads

When used to its full capacity, Google Ads is a handy and powerful marketing tool. It can be that one thing that your business needs to take off, so investing time and resources into improving the performance of Google Ads accounts should be a top priority for any tech-savvy company.  But enhancing your advertisements and […]

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How to Select and Make the Most Out of Your Keywords on Google Ads

If you don’t want to bother going through the process of optimizing for the search engines, then Google Ads is your friend. Having solid SEO (Search Engine Optimization) strategy and implementation have its perks, especially when you cannot invest financially in online marketing. But statistically, paid searches are more widely used by businesses because they often offer good results in a short period of time.

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5 Ways to Improve Your Google Ads Quality Score Fast

A well-thought-out Google Ads campaign can increase your company’s sales significantly. However, a mismanaged campaign can drain your business’ treasury like you wouldn’t believe it. We’ve seen companies waste thousands upon thousands of dollars, all because they were missing some of the key ingredients that turn a mediocre campaign into a hit.  Do you feel […]

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Automated Amazon Advertising

Free Workshop Learn with Adspert about how big retailers and brands like the Klingel Group, Hella and BlaBlaCar were able to successfully harness the power of artificial intelligence to automate their Amazon advertising and regain their independence from platforms. In September 2019, Amazon marketing expert and Adspert CEO Marcel Pirlich held a detailed seminar on […]

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More Effective Advertising Using the Correct Target Definition

AI Handles Millions of Bids with Precision and Reliability 19th August 2019 Marcel Pirlich was recently interviewed about the development of advertising opportunities on Amazon and how to best prepare for them.  Amazon has recently expanded its advertising capabilities. Would it make sense to focus solely on Amazon Advertising? This very much depends on how […]

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Amazon Advertising: New Product Targeting to Increase Revenue

Ad placements in relevant environments will be possible following expansion in November 20th February 2019 By Marcel Pirlich Berlin. The product targeting features introduced by Amazon back in November 2018 now provide advertisers with more comprehensive advertising opportunities. Campaign focus is no longer limited to keywords alone (a conventional approach), and can now be set […]

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Amazon is Gaining More and More Shares in Ad Spending

Industry Experts are Predicting a Massive Shift in Advertising Budgets Over the Next Few Months. 11th October 2018 According to recent reports published by CNBC and the Wall Street Journal, more and more companies are planning to transfer their advertising budgets from Google to Amazon. Furthermore, insider knowledge has revealed that over 50 percent of […]

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