How Börner Generated €13,000 Amazon Ads Profit in 4 Months – With the Same Ad Spend
Today, I’ll show you how ama-X helped Börner generate €13,000 in profit from Amazon Ads – without increasing their ad spend.
Börner’s data-collecting campaigns in France (amazon.fr) and the US (amazon.com) were too expensive to scale.
But with ama-X’s strategic approach and Adspert’s Profit Optimization feature, they turned things around in only 4 months.
The results:
- €13,000 in net profit generated
- Reinvesting part of the profits drove €57,000 in additional sales
- 93 new high-performing keywords identified to fuel additional €35,000 in sales
How did they do it? With smarter Amazon Ads campaign structures and AI-driven bid optimization.
And in this case study, I’ll show you exactly how in 3 steps.
Keep reading!
Börner's Amazon Ads results with Adspert & ama-x
The Challenge
Börner is a premium kitchenware brand. They are known for their high-quality, German-engineered slicers and tools. While their products perform strongly in-market, scaling on Amazon was becoming difficult.
The reason: low profitability in their data-collecting Amazon Ads Sponsored Products Auto campaigns.
These campaigns were designed to uncover new high-performing keywords and ASINs. Later on, they would use high-performing keywords and ASINs in more focused campaigns to increase the organic ranks of Börner’s advertised products on Amazon.
The not-so-good news? Data-collecting campaigns weren’t generating enough profit.
This made it difficult for Börner to reinvest into Amazon Ads and slowed their organic growth.
Key obstacles:
- Ad spend was not generating enough profit → Limited ability to reinvest in higher-growth campaigns.
- A low return made scaling difficult → Limited profits meant fewer resources to expand into more strategic, growth-focused campaigns.
They needed a way to improve the efficiency of every euro spent, without sacrificing long-term growth.
ama-X: The Amazon Ads Specialists Behind the Strategy
To solve this challenge, Börner partnered with ama-X, an Amazon Ads agency with over nine years of hands-on experience.
ama-X helps brands grow sustainably on Amazon using their Foundation & Growth System. It’s a structured approach focused on data-driven advertising strategies tailored around growing brands whilst remaining profitable.
For Börner, ama-X implemented a core part of that system: Adspert’s Profit Optimization feature, which ensures each cent drives measurable profit, not just traffic.
The Solution
The goal was to turn Börner’s low-profit data-collecting Sponsored Products Auto campaigns into a profit engine.
ama-X implemented a three-step Amazon Ads optimization strategy:
- Restructured Sponsored Products Auto campaigns for precision. (Control)
- Leveraged Adspert’s AI-driven Profit Optimization (Cost Efficiency)
- Established a reinvestment system to fuel further growth. (Investment)
Here’s how they did it:
Step 1: Restructure Sponsored Products Auto Campaigns
Ama-X began by restructuring Börner’s 109 Sponsored Products Auto campaigns across the French and US Amazon Ads accounts.
Instead of a broad approach, they went for laser-focused campaigns with one ASIN per ad group.
This allowed tighter control over performance and product-level profitability of those Amazon Ads campaigns and meant that only controlled product-relevant targeting was occurring.
The results:
- Better control over ad spend per product → Clear visibility into which products/ targeting was profitable.
- Faster identification of high-performing keywords and ASINs (product specific) → These were reused in more targeted campaigns.
- A data-driven foundation → Reliable data supporting both paid and organic growth on Amazon.
We restructured Börner’s data-collecting campaigns down to the ASIN level so we could gain full control over ad spend for each product. This also meant any new targeting harvested through adspert would be related to a single product only. This allowed for pinpoint product relevancy when targeting.
Then we activated Adspert’s Profit Optimization feature to make those campaigns more profitable, and it worked. Once they started generating profit, we reinvested it into other key campaigns, which brought in another €57,000 in sales.
That strategy helped us hit our growth targets and scale Börner’s success on Amazon.
Step 2: Leverage Adspert’s Profit Optimization Feature
With the new campaign structure in place, ama-X activated Adspert’s AI-driven Profit Optimization feature for data-collecting campaigns.
This sophisticated feature is designed to maximize profit, not just impressions or clicks.
What Profit Optimization did for Börner:
- Automating daily bid adjustments → Focusing spend on the most profitable targets
- Tracking keyword and ASIN performance in real time → Enabling precise budget allocation
- Efficiently distributing the budget → Scaling without exceeding ad limits
The results? €13,000 in net profit generated between January and April 2024.
Previously low-profit campaigns became a reliable source of profit without manual effort.
And ama-X didn’t stop there: they reinvested part of that profit back into Amazon Ads to scale and grow.
Step 3: Reinvest Profits to Fuel Growth
Ama-X knew scaling is where the juice really is worth the squeeze.
So, they reinvested part of the generated profits back into Börner’s advertising:
- Sponsored Products Exact match campaigns → Focusing on top-performing keywords to increase organic rankings.
- Sponsored Display campaigns → Upper-funnel reach to build visibility and long-term growth.
- Further campaign refinements → Adding 93 newly identified profitable keywords and ASINs to the corresponding advertising accounts.
This proved to be the power move.
By partly reinvesting into Amazon Ads, these campaigns generated over €57,000 in Börner’s sales – without increasing the overall Amazon Ads spend!
The best part? Over the 4-month period, 93 newly identified keywords and ASINs alone drove an additional €35,000 in sales!
Thanks to Adspert’s unique Profit Optimization feature and the strategic approach of our agency, ama-X, we successfully identified the right targets for our ad spend, allowing us to grow our account effectively.
Conclusion
ama-X used Adspert to help Börner turn low-profit data-collecting Amazon Ads Sponsored Products campaigns into profitable ones.
With Adspert’s Profit Optimization feature, the goal was profit, not just impressions and clicks.
The result? Those campaigns generated €13,000 in net profit. They reinvested part of it and generated over €57,000 in sales for Börner.
The best part? They achieved that with the same Amazon Ads ad spend in only 4 months!
If you’re struggling to grow your Amazon Ads account without inflating your ad spend, take a page from ama-X’s playbook: optimize for profit, then scale.
So what will you try next?
