Feedback from Blue Compass
The biggest challenge faced by the team at Blue Compass was increasing the effectiveness and efficiency of their Google Ads campaigns. Their main goals were to increase daily conversions while decreasing the associated Cost Per Conversion.
Blue Compass was also looking for a tool that could save them man hours as it was clear to them that their goals could not be reached without some form of automation.
Furthermore, following detailed analysis, they wanted to increase year-round conversions against the trend on their primary account, which frequently struggled with seasonalities.
Success with Adspert
Adspert and Blue Compass started working together in March 2018, integrating Adspert into the management of several Blue Compass accounts. Adspert’s objective was to optimize every single keyword so Blue Compass could better control their accounts and campaigns more efficiently.
Additionally, Adspert’s top-notch support helped Blue Compass with the integration of the tool into Blue Compass’ daily processes.
As a benchmark, in the results presented above we compared March – May 2017 (manual optimization) with the same months in 2018 (optimized by Adspert).
Based in Des Moines, Iowa, USA, Blue Compass is a digital marketing agency employing over 30 employees. Blue Compass has clients in nearly every industry, ranging from small family businesses to Fortune 500 companies. With their industry-leading digital experience, Blue Compass helps brands improve their online presence through web-design, web development, and marketing.