Feedback from Teufel
Due to the company’s expansion in recent years, the number of Google Ads Accounts the company manages has also increased.
The same applied to existing keyword sets, a larger product portfolio, and new technical features. This made timely, manual bid management an almost-impossible task, not to mention the constantly increasing number of bid adjustments required.
In light of these challenges, the company decided to seek external support to address the following issues:
- Management of a growing number of accounts and keyword sets
- An automated, in-house solution to handle such challenges.
Success with Adspert
Teufel discovered Adspert through their own research on 3rd party bidding tools, and have been successfully working with Adspert since 2012.
Throughout the years, Adspert’s fully automated solution has helped Teufel:
- Easily implement millions of bid changes
- Manage several thousand keywords
- Ultimately gave the company the ability to invest the time saved in other business processes.
Today, Adspert also manages Teufel’s Google Ads Accounts in Germany, Austria, Switzerland, and the Netherlands.
Founded in Berlin in 1979, Teufel is a German manufacturer of speakers, hi-fi systems, and home cinema systems. Today, Teufel ranks 8th in Germany’s most innovative medium-sized companies (Source: Wirtschafts Woche). In order to maintain founder Peter Tschimmel’s vision, over 200 specialists work on ideas toward the creation of the perfect sound.
The company has been demonstrating its online prowess since the mid-1990s and Teufel has sold their products online ever since. Since its founding, the company has been steadily developing and expanding overseas, ensuring the perfect sound not only in the B2C field but also among its B2B customers.