Amazon Ads Growth: TOMS +65% ROAS Increase Across 6 Markets
TOMS struggled to manage Amazon Ads manually across 6 countries. With Adspert, they grew ROAS by +65% and ad revenue by +49%.
Here’s exactly how.
Managing Amazon Ads across six international markets with a small team is a tough job.
For TOMS EMEA, it became a story of efficiency, growth and the right technology at the right time.
Today I’m going to show you exactly how they used Adspert to transform a manual, time-draining PPC workflow into a streamlined operation that delivered serious results across six countries.
Here’s what TOMS EMEA achieved with Adspert’s help:
- +65% ROAS improvement
- +51.9% growth in ad revenue
- 10x more time-efficient
Here’s how they did it. Keep reading!
TOMS EMEA Results with Adspert
"With Adspert I am 10 times more time efficient than I could have been on my own across all our ad accounts."
Teresa Sainz Fernandez
Performance Specialist, TOMS EMEA
The Challenge: Manual PPC Management at International Scale
Like many eCommerce companies running operations across multiple markets, TOMS EMEA faced a challenge: a growing e-commerce operation that demanded more PPC capacity than a lean team could realistically deliver manually.
Every bid change, keyword update, and campaign adjustment was done by hand. Doing this for one market could be manageable. Doing it across six is time-consuming, overwhelming and inefficient.
This wasn’t just a workload challenge. It was a ceiling on how well the advertising could actually perform and scale.
When the manual workload became a barrier to growth, TOMS EMEA turned to Adspert.
Adspert Solution: Automating Amazon Ads Optimization
The manual grind stopped the moment Teresa Sainz Fernandez, Performance Specialist at TOMS EMEA, put Adspert to work.
She used it to automate the most time-intensive parts of Amazon Ads management across all six markets.
Three changes drove the transformation:
- Automated bid optimization
- Amazon Ads campaign creation directly in Adspert
- Continuous keyword discovery at scale
Here’s exactly what changed.
1. Manual Bid Management Replaced by Automated Optimization
Before Adspert, every bid adjustment was done by hand. Teresa reviewed campaign data, made manual changes inside the Amazon Ads platform, and repeated that process across six separate ad accounts.
It was time-consuming work that left performance tied to how often she could realistically get through each account.
Adspert changed that. Bid management shifted from a tedious manual task to an automated, data-driven process. Adspert adjusts bids daily based on actual performance data, allocating budget toward what’s converting and pulling back on what isn’t.
Teresa no longer needs to work through campaigns account by account. Instead, she monitors everything from Adspert’s unified dashboard.
That shift had a direct impact on:
- No more manually reviewing and adjusting bids
- A single, unified ad performance overview across all six ad accounts from Adspert’s dashboard
- Time freed up for strategic decisions
That said, Teresa remains in full control. Adspert handles bid decisions, but the overall strategy and performance goals remain hers to set and adjust at any time.
2. Automated Creation of Amazon Ads Sponsored Products Campaigns
Campaign creation was its own kind of time drain. For each marketplace, Teresa had to log in to a dedicated Amazon Ads account and build the campaigns one by one.
Six markets meant six separate logins and six rounds of setup, every time.
With Adspert, that’s gone.
Teresa can now create Amazon Ads Sponsored Products campaigns directly in Adspert, covering all six marketplaces.
Even better: once the conditions are met, Adspert automatically creates Amazon Ads Sponsored Products Manual campaigns.
Every campaign Adspert creates automatically is one less Teresa has to build by hand, which saves even more time.
"I especially found helpful the possibility to automatically create Amazon Ads Sponsored Products Manual campaigns.
This feature importantly contributed to boosting our account ROAS, which overall improved by +65%. "
Teresa Sainz Fernandez
Performance Specialist, TOMS EMEA
3. Automated Keyword Discovery Across 6 Marketplaces
When Teresa started using Adspert, she didn’t expect keyword discovery to become one of the biggest wins.
Doing this manually is a genuinely tough task, especially across different geographies. Customers in different countries use different phrases, different product descriptors and different search patterns.
For a one-person team managing six markets, staying on top of what’s relevant in each one is a tough job. It’s the kind of work that can easily keep an entire PPC team busy.
Adspert does it automatically, based on actual ad account data:
- Analyzes keyword and ASIN performance across all six markets
- Identifies the best candidates based on actual search behavior
All Teresa needs to do is review and accept or reject suggestions. She stays in full control of what goes live.
The results:
- Important contribution to 49% ad revenue improvement
- Expanded keyword coverage across 6 markets
- More opportunities to reach the right customers at the right moment
"One of the unexpected benefits Adspert brought us is automatically discovering new, relevant keywords that help us appear in front of the right customers."
Teresa Sainz Fernandez
Performance Specialist, TOMS EMEA
Conclusion
This case proves that a lean team doesn’t have to be a limiting factor. By automating bid management, campaign creation, and keyword discovery across six markets, TOMS EMEA turned a time-draining workflow into a scalable operation.
In six months they achieved +65% ROAS, +49% ad revenue growth and a process that is 10x more time-efficient.
If you’re managing multi-market Amazon Ads with a small team, take a page from TOMS EMEA’s playbook: automate the manual work, stay in control of the strategy and let Adspert do the rest.
TOMS EMEA
TOMS is a global footwear brand founded in 2006. Since its launch, TOMS has distributed over 100 million pairs of shoes.
A Certified B Corporation, TOMS combines innovative, stylish products with transparent social impact and strong nonprofit partnerships. For two decades, the company has remained dedicated to its core mission: use business to improve lives. TOMS EMEA represents the brand's operations across Europe, and Africa, extending its impact-driven mission to diverse communities across these regions.
