Polar Watch

shapeshape
industry
IndustryConsumer Durables and Apparel
Location
LocationFinland

Company

Polar has been a sports technology innovator for over 40 years, helping athletes and coaches alike to achieve their peak performance. Polar began with digital heart rate monitors and has since expanded into multiple training solutions for elite athletes, coaches, and active fitness enthusiasts. Polar remains a trusted performance partner due to their products’ accuracy and reliability, and the company’s superior experience. Polar’s award-winning product range includes state-of-the-art sports wearables that work elegantly with Polar training apps and cloud services.

Status Quo

Before working with Adspert, Polar struggled with underperforming Amazon ad campaigns in a fast-growing Amazon ecosystem dominated by big market players. For this reason, Polar was on the lookout for smart and cost-effective solutions to increase their brand’s competitiveness and visibility across all European Amazon marketplaces. One of Polar’s main objectives was to find ways in which their Amazon advertising campaigns could be effectively optimized to increase ROAS and generate more conversions.

Cooperation

Polar’s Senior E-commerce specialist first encountered Adspert at the Amazon PPC Conference in October 2019, where Adspert’s Head of Product presented the company and explained how their machine learning approach could help Amazon Vendors and Sellers optimize their ad performance. At the beginning of the cooperation, Adspert was responsible for managing all of Polar’s European Amazon Advertising accounts. Following the success of the initial optimization, Adspert began managing all of Polar’s US Amazon Advertising accounts. Within six months, Adspert optimized over 2.2 million CPC bids and managed more than 118 different products over six different countries. This generated more revenue for Polar and helped them achieve their ACoS goal. By having the relevant KPIs at hand and offering transparent and controllable tools to monitor results and quickly make any necessary changes, Adspert has further simplified and automated Polar’s daily work routine. For instance, Adspert was able to find and add new relevant keywords, which generated an extra 1.982 conversions for Polar on Amazon.de over four months. This particular feature has helped reduce Polar’s daily workload and improved their campaigns.

2.2M+1982
Bids are optimizedConversions

Feedback from Polar

On a scale of one to ten, we would rate Adspert as a strong nine. They are a customer-oriented company that offers their clients an innovative solution that is constantly being developed and improved. During the unusual times of COVID-19, we had to react quickly to implement a lot of changes to cope with the challenges and manage our business in the most efficient way possible. Throughout all this, Adspert was here for us and was able to offer a win-win solution to support Polar. We are satisfied with the current results and, with more software features on the way, Adspert will become an even more valuable partner for Polar. We look forward to continuing our cooperation with Adspert and to even more impressive results through their innovative AMS solutions. If we had to describe Adspert in three words, these would be:

  • Customer-oriented
  • Effective
  • Fast-developing.

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